I understand that, contrary to my initial impression, your company does more than traditional email marketing, Mr Cece?The traditional email marketing game is changing; it's getting more social. Gary Flood speaks to the boss of StrongMail to find out about the latest developments
So what is it you are evolving into?That's right; too many companies send blanket issue, unpersonalised emails which immediately get deleted. StrongMail works with our customers to cut out this issue. In terms of Reed.co.uk, which has been a customer for a few years now, it gets 300,000 transactional emails every day, and it works with us to ensure a near 100% deliverability rate. Though that aspect is our heritage and what we did mainly for six years, until we started remaking the company about 16 months ago.
We have been purchasing a lot of digital advertising agencies and social media marketing firms, especially in New York, to create what we are calling social CRM.
