"With such intense passionate commercials, it’s no wonder that Adidas continues to thrive in the industry"

via trendhunter.com

Start Creative || Intel's Virtual Footwear Wall for adidas turns little shops into shoe-topias

Footwear fanatics will no longer have to trek to some massive metropolitan shoe shrine to ogle the latest products if Intel's dazzling virtual footwear wall catches on with retailers.

Unveiled recently at the 2011 National Retail Federation's convention in New York, the magical spinning interactive adiVerse Virtual Footwear Wall potentially puts as many as 8,000 shoes at shoppers' fingertips in a futuristic mash-up of ecommerce and the mall.

Intel partnered with adidas to show off what the wall might look like, and the results are pretty sweet.

Designed by UK shop Start Creative, the wall renders products in 3-D, and allows a shopper to spin and zoom in on the shoes, and call up specs from a touch-screen display. Particularly hot models, like the company's F50 soccer shoe, have accompanying video and relevant information (like the fact that F50-clad feet scored 44 goals in last year's World Cup).