Measuring social media moments is an exercise that creates diminishing returns. Why? Because people’s attention, attraction, affinity, audience preferences and subsequent actions change often. Trying to use technology to control rather than influence human behavior is a fruitless exercise that produces useless data.
Results are but for the moment. Knowing what influences results is a never-ending process of learning and improving.
“any observed statistical regularity will tend to collapse once pressureis placed upon it for control purposes.”
Our thanks to Dan Purvis of Meltwater Buzz who spotted this article..
