Permission has been granted to appeal a recent ruling by the Court of Appeal regarding the NLA’s proposed web end user licensing scheme in the UK / Meltwater Group and PRCA

London, 7 November 2011: Meltwater Group and the PRCA welcome the decision by the UK Supreme Court to grant permission to appeal a recent ruling handed down by the Court of Appeal regarding the NLA’s proposed web end user licensing scheme in the UK.

Since 2009 Meltwater and the PRCA have stood alone challenging the NLA’s licensing scheme both in the Courts and in the Copyright Tribunal. If unchallenged the scheme will increase costs to Meltwater customers and all users of commercial media monitoring services, many of whom are PRCA members.

“The ability to browse the Internet without fear of infringing copyright is a fundamental Internet principle,” Jorn Lyseggen, CEO of Meltwater

Jorn Lyseggen, CEO of Meltwater

UK Ruling Classifies Millions as Copyright Offenders

LONDON – July 27, 2011 -- The UK Court of Appeal issued a ruling today, in NLA v Meltwater & PRCA, that anyone who clicks on a link and reads a news article on a public website in a commercial setting will infringe copyright unless licensed by the publisher.

This judgment could prove very costly for UK businesses. The Court has said that the technological process of displaying a web page on a computer is not "temporary copy" exempt from copyright. This ruling means that millions of professionals will unwittingly infringe copyright legislation on a daily basis by simply browsing the web. As a result, Meltwater and PRCA will seek permission to appeal this part of the decision to the UK Supreme Court. The Newspaper Licensing Agency Ltd driving the push to license the reading of online content is owned by the eight national newspaper publishing houses.

“The ability to browse the Internet without fear of infringing copyright is a fundamental Internet principle,” said Jorn Lyseggen, CEO of Meltwater. “Society is not served by this ruling and it would be absurd if interpretation of the law should clash so fundamentally with how millions of people use the internet every day.”

The huge transformation in the way content is consumed, disseminated and monetised

To trust or not to trust… Has the digital age eroded our trust? | Meltwater Blog

Dan Purvis writes :  My first blog post on the Future of Content summarised a panel debate that discussed the huge transformation in the way content is consumed, disseminated and monetised.

This has resulted in a world in which everyone has a voice - it is true democratisation.

Has the digital age eroded our trust? http://t.co/C5Ttfia via @ilpostano

Who will generate content in the future, how this will change the PR, marketing and publishing industries and how individuals will consume content? — NevilleHobson.com

Neville Hobson writes..

I was looking again at some of the video recordings of last week’s debate at the  British Library in London that I went to, organized by B2B  SaaS company Meltwater, and which addressed the topic of " The Future of Content."
The debate and subsequent Q&A session lasted two hours – you can watch the  complete-event video as if you were there – and was a worthwhile experience listening to the keynote address from  Richard Sambrook, Edelman’s Chief Content Officer (and a former Director of Global News at the BBC) and the panel members’ commentaries ably facilitated by panel chair  Matthew Gwyther, the editor of Management Today magazine.
And a stellar panel it was comprising  Jorn Lyseggen, founder and CEO of Meltwater (at left in the video still photo);  Francis Ingham, CEO, PRCA;  David Pugh, Managing Director, NLA (centre in the photo);  Helen Dunne, Editor of CorpComms Magazine; and  Lionel Bently (right in the photo), a specialist in intellectual property law and Director of the Centre for Intellectual Property and Information Law at the University of Cambridge.
How the debate was described set a pretty high expectation level:

The Future of Content will examine who will generate content in the future, how this will change the PR, marketing and publishing industries, how individuals will consume content and how/whether content could/will be monetized going forward.

"To say the Future of Content is a broad subject area is a massive understatement" / Meltwater Group / Dan Purvis



Dan Purvis, Director at Meltwater Buzz

New...Watch the Future of Content Videos

MeltwaterGroup Meltwater Group

RT @copyrightgirl: Future of Content debate-links to video footage available (worth a watch!) http://t.co/8jTGgrt v @DanPurvis #copyright

Results are but for the moment. Knowing what influences results is a never-ending process of learning and improving / via Dan Purvis, Meltwater Buzz



Measuring social media moments is an exercise that creates diminishing returns. Why? Because people’s attention, attraction, affinity, audience preferences and subsequent actions change often. Trying to use technology to control rather than influence human behavior is a fruitless exercise that produces useless data.

Results are but for the moment. Knowing what influences results is a never-ending process of learning and improving.

“any observed statistical regularity will tend to collapse once pressure

is placed upon it for control purposes.”

Our thanks to Dan Purvis of Meltwater Buzz who spotted this article..

Dan Purvis Takes Charge of Global PR At Meltwater Group

Dan Purvis, Meltwater Group

Meltwater Group, the software company that provides a range of monitoring, marketing and social media services, has appointed Dan Purvis to lead global PR.

Purvis joins from UK firm Octopus Communications, where he led Meltwater’s UK PR account. He is charged with driving a global PR strategy that will improve Meltwater’s brand visibility and position the company as a leading software vendor.

“We’re right at the heart of some of the biggest and most topical debates going on across businesses of all sizes, in all sectors, in all countries – the future of online content,” Purvis told the Holmes Report. “From online news monitoring to social media monitoring and analysis, businesses are striving to come to terms with how to navigate the online minefield with its plethora of channels open to them. The trick is to then transform this ‘noise’ into a competitive advantage.”

PepsiCo introduces Social Vending System technology / Via Dan Purvis, Meltwater Buzz

Many thanks to Dan Purvis of Meltwater Buzz for spotting this one.


Today PepsiCo announced the launch of a Social Vending System. It’s part of the company’s commitment to developing "smart" equipment.

The Social Vending System is a high-tech networked unit that has full touch screen interactive vending technology, allowing consumers to better connect with PepsiCo brands right at the place of purchase. A prototype model of the Social Vending System will be unveiled at the National Automatic Merchandising Association's One Show in Chicago, April 27-29.

 By using digital technology, PepsiCo’s Social Vending System permits users to send a gift to a friend by selecting a beverage and entering the receiver’s name, mobile number and a customized text message. There’s also the choice to further personalize the gift with a small video recorded right at the machine.

Want to grow your business? / Meltwater Buzz, is specifically designed to provide a platform for advanced social media monitoring and analytics

"Meltwater Group, a global software company, recognises that businesses in all sectors and of all sizes are experiencing a number of social media growing pains and has developed tools for helping companies monitor what is being said about them in social media and then how to engage better with their clients and customers.

One of its services, Meltwater Buzz, is specifically designed to provide a platform for advanced social media monitoring and analytics. “We track content from the whole of the social web – essentially anywhere on the web where people can post comments, reviews, and share opinions and information.

In reality, that’s over 200 million (and counting!) blogs, forums and message boards, micro-blogs (such as Twitter), social networks (such as Facebook), review sites, video sites, and wikis,” says PR director Dan Purvis."

Research suggests that companies that have embraced social media are more likely to have seen their turnover and headcount grow than those that haven’t. Consumer-facing businesses, notably retailers and entertainment groups, have been particularly quick to see the benefits of being able to contact their customers more regularly and more intimately than was previously the case.

This is just as well, since it is clear that traditional, officially supported networks for smaller businesses appear to have little appeal or effect. Fewer than a quarter (21.7 per cent) of the UK’s business owners surveyed by the information technology company Sage Group for its new business index thought the Government was doing enough to provide sufficient support andadvice for those starting a business, while only 14 per cent viewed business information and advice made available by the Government as something they would particularly rely on. Past experience suggests that recent changes to Business Link – though they might make the service less confusing – are likely to have little effect.