In this age of hyper-speed marketing, it's most likely time that you start adding "mini campaigns" to your year-long marketing plans.
Think of these as quick hits that fill in the gaps between your major marketing efforts.
The challenge and opportunity for businesses -- especially those that rely on a traditional marketing calendar based on holidays, seasons and sales cycles -- is that marketing communications can catch fire or sizzle quickly on social media channels.
Of the 140 million tweets on Twitter that are posted every day, 92 percent of retweets happen in the first 60 minutes. Content also churns over on Facebook, where the site's more than 500 million users help businesses extend the reach of their campaigns by clicking the "Like" button.
