Make sure you get your social media thrust right for the second half of 2013 - talk to us about theMarketingblog

Will Corry 01784 434 412 will@themarketingblog.co.uk   Call now - your time will be very well spent

 

What will this 'Content Lead Conversations' plan from theMarketingblog achieve for me in the social media stakes?

•    A weekly ‘solid thrust’ - 25,000+ UK marketing decision makers and influencers – It’s by far the best reach available in this sector
•   Dynamic 'ahead of the pack' social media exposure for your articles etc across all the main sites including Twitter, Facebook, Scoop It, LinkedIn, Pinterest, Google+ etc.       
•   Content creation : We take away all the hassle of creating regular worthwhile copy - a 'happy' bonus for you – (and / or we use your material)
•        A full tracking report in the form of an Excel spread sheet each time your headline or URL appears in the newsletter
•       Authoring : You get to load your success stories etc. into www.themarketingblog.co.uk 
•         Personal service like you have never experienced before
•        A full microsite of all your articles, stories etc for your promotional use – worth the monthly outlay on its own 
•     You get your message loaded into 50+ LinkedIn Group sites.

We create the very best quality, result driven stories for your company which can firstof all be loaded into theMarketingblog www.themarketingblog.co.uk right up at the top of the site

We then use our new 'Spreadability Thrust' plan to get massive coverage using these stories in over 50 LinkedIn, Facebook Group Sites and Twitter.

Our LinkedIn Group sites

Make real solid use of a well tested, quality names base of over 25,000 UK marketing decision makers and influencers in theMarketingblog newsletter

You get this 'no brainer' exposure in Social Media ...

·         All content tweeted out to theMarketingblog 
·         All content posted on marketing blog owned facebook properties.
·         All content posted to all marketingblog owned blogger properties.
·         Permanent hosting of your article on theMarketingblog 

There is the very best of tracking so that you get a full reader results report each time. A complete data set for every reader that clicked through including email address, and in many cases first/last name, address and even telephone number

Most important of all the price is right - it will not break your marketing budget wide open . Call today 01784 434 412 and get your company social media savvy going for a 'tricky' second half of the year.

Please call - we can have a content chinwag and I can take you through the process step by step, 

Plan today to spend £285 per month to get this 'Content Lead Conversations' Social Media / E Mail Marketing plan set up for your company from June /July

For as little as £285 per month you can have virtually unlimited 'View from the Top' articles working for your business in 2012. Get started today for improved results in the second quarter of 2012.  - at only £285 per month it's great value and it will improve your bottom line figures - fact!

Will Corry 01784 434 412 will@themarketingblog.co.uk   Call now - your time will be very well spent

    

Wow everyone by identifying the key influencers in your database, those people with the greatest reach.

“I challenge anyone to find another stand at Internet World 2012 that offers the social networking features we have!” Mark Gooding

by Will Corry on April 23, 2012 in Apps, Ecommerce, Email Marketing, Events & Awards, FaceBook, Google, iPhone, Lead story, LinkedIn, Metrics, Mobile Marketing, News you can use, Pinterest, Social Media, Twitter, View from the top

Mailvivo release uber cool Social Networking feature.
Get your free account now at www.mailvivo.co.uk 

UK-based multichannel marketing provider, Mailvivo, is demonstrating the feature updates to their Social Channel at Internet World 2012, held at Earls Court in London on April 24th-26th.
Get your free account now at www.mailvivo.co.uk

Specifically Mailvivo allows you to: 

- Publish your message to Facebook, Twitter and LinkedIn.
– Start tracking key elements such as Reach, Clicks, Retweets, Comments and Likes.
– Go beyond those stats and discover who is sharing your email and landing page content.
– Next wow everyone by identifying the key Influencers in your database, those people with the greatest Reach.

Mark Gooding, Mailvivo Business Development Director, lays down the gauntlet,
Mark adds that “Anyone can start to use these cool features today by registering for their free email and social marketing platform via the Mailvivo website.”
Mailvivo is exhibiting this week at Internet World 2012, stand E7108 and look forward to seeing you there!

Get your free account now at www.mailvivo.co.uk

Tags: Clicks, Comments, Facebook, Internet World 2012, key Influencers, Likes, LinkedIn, Mailvivo, Mark Gooding, Reach, Retweets, Social Channel, Twitter Print article

via themarketingblog.co.uk

What is the difference between highly connected people and influential people?

The Thames Valley ‘Return on Influence’ Conference, Tuesday 12th June 2012

Early Bird Discount Rate (only £195 + VAT). Deadline 7 May 2012.

Register today and you will be given a copy of Mark Schaefer's new best -seller 'Return on Influence' - It's worth £18

Introducing the Thames Valley ‘Return on Influence’ Conference, Workshop and Networking event

We are on the cusp of a marketing revolution.
And it is being led by you.

Every company, organisation, and non-profit in the Thames Valley needs to understand the impact of social media influence: how to measure it, how to harness it, how to benefit from it.

About LinkedIn, Google+, Klout, Pinterest, Twitter, FaceBook, email marketing, social scoring and influence marketing

Whether you’re the CEO of a large corporation, run your own small business, or are seeking your own place of power on the social web, the ‘Return On Influence Conference’ and Workshop 2012 is an important first step for Thames Valley companies to plan and execute a practical success route through this developing marketing revolution.

‘Why attend - ‘Return On Influence’ Conference and Workshop 2012 Objectives.


Early Bird Discount Rate (only £195 + VAT). Deadline 7 May 2012

Take part in an incredible journey of social media discovery. The ROI Conference, Thames Valley hosts practical sessions and workshops. This special one-day conference and networking event is packed with insights guaranteed to get you and your team thinking and reacting. Delegates will be guided on how to measure social media, how to harness it and how to benefit from it.

This ROI Conference will focus on tools and methods for building relationships with your most influential customers – it’s a practical, direct approach with social media workshops etc. being a major feature

Campaigns have a reach like never before, but maximising impact relies on spinning traditional values with contemporary advancement. This conference has a straightforward objective – providing Thames Valley companies with practical solutions on how to move forward and benefit from the social media revolution

Early Bird Discount Rate (only £195 + VAT). Deadline 7 May 2012

Who is speaking at the ROI Conference Thames Valley?

Headline International Speaker (by Video) Mark Schaefer - Return on Influence	Mobile Marketing  Caroline Ahmed – Foolproof
Google+ Steve Masters - Red Rocket Media	LinkedIn, Mark White, Social Media Consultant & Trainer
Email Marketing, Mark Gooding,- Mailvivo	Pinterest, Mark Ralphs - Ralphs McIntosh
Paretos principle 80/20 in social media, Iain Lovatt - Blue Sheep	Jon Davey The Sunday Times Social Media Personality of the Year

Free book - A game changer

Our conference theme book - Return On Influence by Mark Schaefer is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales.

Get given a copy of this important new book..

Sign up for the early bird discount rate of only £195 and a copy of 'Return on Influence' is yours. Value £18

Early Bird Discount Rate (only £195 + VAT). Deadline 7 May 2012

Venue for the ROI Conference - The stunning Chapel at the Beaumont Estate

In picturesque Windsor, lies the historic and unique Beaumont Estate: an inspirational estate offering a leading conference venue, cutting edge meeting rooms, a stunning wedding venue along with a luxurious family hotel, all set in spectacular and extensive grounds.

Directions to Beaumont Estate http://goo.gl/G7A5N

From the self-contained Conference Village to the stunning Chapel, from the vast Hanover Suite to the exclusive White House, this outstanding estate has the space, facilities and technology needed for the ROI Conference. Located close to local attractions in both Windsor and London the Beaumont Estate is an ideal setting for this important Thames Valley ROI Conference.

Agenda for the ROI Conference

The morning session will be made up of succinct presentations from various companies who will certainly provide solutions / answers for Thames Valley companies anxious to take the high ground in this social media revolution.

Social media crosses all boundaries.... so does our food ......a special ‘Around the World’ buffet networking lunch will be provided

In the afternoon - workshops in break out rooms providing delegates with the opportunity to explore further the themes of the morning sessions

At about 4pm a big networking party will give delegates etc. a ‘magic’ opportunity to make new contacts and potentially set up new proposals.

Early Bird Discount Rate (only £195 + VAT). Deadline 7 May 2012

Media Partners

One of the major strengths of this ROI Conference will be the strength of the online media support which includes,  Refer-On, theMarketingblog, UKMN, Business in Berkshire and Beaumont Estate. More online support to follow.

 

For the first time....The Thames Valley ‘Return on Influence’ Conference, Workshop and Networking event has its own Pinterest boards http://goo.gl/9Lqv3

What is the ROI Conference going to cost delegates?

Conference Pass includes the BIG Networking cocktail party (only £295 + VAT)

Early Bird Discount Rate (only £195 + VAT). Deadline 7 May 2012

Special rate for Refer-On members – call John Welburn 07860899091

…………………………………….

Contacts for the ROI Conference:

Refer-On Business Club

John Welburn, Refer-On The Business Network

Mobile: 07860899091

http://www.themarketingblog.co.uk/

Will Corry, TheMarketingblog

Office: 01784 434 412

Martina Quinn

Thecontentcreator.co.uk

www.thecontentcreator.co.uk

Mobile: 07920022147

Directions to Beaumont Estate http://goo.gl/G7A5N

Early Bird Discount Rate (only £195 + VAT). Deadline 7 May 2012

Email2DB at Internet Retailing Expo 2012

Parker Software are getting set to the lift the lid on their latest edition of Email2DB which will include a number of service enhancements increasing the popular software's capabilities.

At Internet Retailing Expo 2012

Email2DB is used to automate business processes that occur when a business receives incoming messages and dynamically responds to things happening on the web, it used worldwide and customers include the likes of Xerox, Cisco, Adobe, Dell, BT, DHL and more. 

Email2DB Version 3 will be major release and will include further integration options with popular applications to include Microsoft SharePoint, Azure, Exchange, Dynamics CRM, Salesforce, Dropbox, Facebook and Twitter.

Get your story loaded into 'Nuggets' / Sakata / Robert Courtneidge / Global Prepaid Exchange / Filmology / John Ridley / First Nation Home / Essentially

Your latest marketing nuggets 

from theMarketingblog  

Get your story loaded into ‘Nuggets’ Call Will Corry 01784 434 412  will@themarketingblog.co.uk
Many thanks to Christophe, Catherine and Stephanie of ad:tech London  for this idea  

Sakata will use Facebook voting to crowd-source the most popular way to pronounce ‘Sakata’ in the UK

Sakata, the Japanese rice cracker brand, which recently launched in the UK, is kick-starting a new campaign for consumers to define the pronunciation of its brand name.
In an innovative marketing initiative, Sakata will use Facebook voting to crowd-source the most popular way to pronounce ‘Sakata’ in the UK. The winning version will then be used in all future advertising and marketing. 


Global Prepaid Exchange appoints Award Winner as Company Secretary

Robert Courtneidge has been appointed Company Secretary at Global Prepaid Exchange, the widest reaching prepaid industry organisation in the world with a membership that spans four continents.
Robert will be responsible for corporate governance and support to the Executive Board of Global Prepaid Exchange (Gx). In addition he will act as spokesman of the company and will be responsible for investor relations.



John Ridley

 

Filmology appoints Business Development Director -

Filmology, the UK’s leading film and cinema promotions specialist, has appointed John Ridley in the newly created position of Business Development Director.


Essentially appointed to event manage the First Nation Home Dinner in aid of Sport Relief.

Essentially has been appointed by First Nation Home to event manage all the dinner proceedings from concept to completion.
First Nation Home sees four celebrity teams from England, Ireland, Scotland and Wales go head-to-head in March 2012 in the ultimate sporting challenge; a race covering over a 1,000 miles around the UK and Ireland, all in aid of Sport Relief 2012. See http://www.firstnationhome.com/.

Get your story loaded into ‘Nuggets’ Call Will Corry 01784 434 412  will@themarketingblog.co.uk  

Facebook; the network with a higher population than that of the EU, to feature at eCommerce Expo as a leading keynote

Facebook; the network with a higher population than that of the European Union, to feature at eCommerce Expo as a leading keynote

Tuesday 11^th – Wednesday 12^th October, Olympia 2, London

Hardly a week goes by without the industry discussing whether the future is social, with Facebook set to be leading the way.  With more than 750 million active users, Facebook's population exceeds that of the European Union*, making  the Facebook platform increasingly attractive as an enterprising marketplace.

With the recent launch of Facebook for Business, we can see this agenda-setting outlet positioning F-commerce as a player in the online retail market.

With an exclusive keynote on the ‘Social Design, Social Commerce’, the session at eCommerce Expo will give  businesses an in depth consideration of the tools and techniques needed to capitalise on Facebook’s success and propel their brand into the digital age.  

Chinwag Insight: Facebook Marketing | Chinwag - the UK's leading community media company for the new media industry

What's it all About?

Focusing on Facebook, the world’s largest social network with over 700m users, this one-day conference will empower senior marketers with insight on how to harness this vast platform to create a positive impact on their business.

Packed full of case studies, presentations, panel sessions and interviews the day provides a unique opportunity to learn from global brands, their agencies and carefully selected industry experts.
Join your peers and gain a comprehensive perspective on Facebook Marketing from strategy through to implementing tactics and the costs involved, discover analytics and audience insight and quiz our experts on what the future holds.
Chinwag Insight: Facebook Marketing will cover:

• Strategy - Understand how, why and where Facebook fits into the marketing mix
• Engagement - Developing relationships, building reputation and sensitive marketing
• Resource - Structuring staff, agencies & suppliers to deliver results & minimise cost
• Advertising - Formats, stories, newsfeeds, campaigns, management & measurement
• Commerce - Credits, shopfronts and the possibilities of F-commerce
• Platforms - Games, apps, mobile and the opportunities beyond the page
• Analytics - Understanding ROI, KPIs and other acronyms that show what’s working
• Future - Crystal ball-time: planning for the future, the opportunities & coping strategies

The conference includes a delicious lunch, refreshments throughout the day and a beverage or two, to oil the wheels of the post-conference networking.
Roll up your sleeves: why not join the ‘Introduction to Facebook Marketing’ bootcamp on the day before the conference, Wednesday 5th Oct for a practical introduction to Facebook Pages, Ads and more.

Event Highlights

Wondering what's in store? Check out a selection of the day's programme, whether it's working out how to generate Likes and what to do with them, or creating an effective Facebook Ad campaign, the conference will help develop your Facebook Marketing strategy.
There's additions being added pretty-much constantly, so keep checking back.
// Facebook Marketing Programme

Event Speakers

The speakers page is constantly being updated, but to take a look at the confirmed speakers, along with their bios check out the conference speakers page.
// Visit the conference speakers page

When / Where

Date: Thursday, 6th October 2011
Time: 9.00am - 6.00pm including lunch, refreshments, networking drinkies
Location: The Swiss Church, Covent Garden, London(map)
Audience: Senior Marketers from Brands, Retailers, Publishers & Agencies
// Essential info

Register Now

Tickets start from only £199 - SAVE £100!
even on the early-bird price - using the discount code chinwag.

Online event registration for Chinwag Insight: Facebook Marketing powered by Eventbrite

via chinwag.com

Who else wants to engage people & drive sales with their social media strategies?

 'Best ways to engage people & drive sales'

Don’t worry, many others are asking us the same questions and also seek a competitive edge. With a 10 year track record in sourcing & providing quality content and integrating digital channels to reach & engage target groups for successful companies across marketing, service agency and event sectors, it won’t take us long to point you in the right direction.

We know everyone is being careful with spending hard earned income, but at just £250 for a two hour social media health check and discussion with us, you have a low risk opportunity for an immediate high return in the focus of your efforts and time expended.

And that’s not all.  We enjoy & want to stay around to help you after this first meeting with both implementation and high visibility of your stories through our integrated databases & resources in email marketing, LinkedIn, Twitter and Facebook as well as being there as a sounding board as you progress your social media activities.

·         We can do the leg work in joining you in up to 50 groups inside the LinkedIn set up – plus make you part of another 50 subgroups

·          We can utilise the five headline strategies to create up to 300% extra readership for your articles

·         We can improve click through results by up to 150% by showing you how to personalise ‘correctly’

·         We can help you align your employees, clients and prospects to your vision, interests and desired messaging in an engaging way that utilises the power of mass market social media platforms on a daily, largely automated, basis – which we can manage for you on a month by month basis as you build in-house expertise to run these for yourself in the medium term.

Interested? – please either e-mail me, Will Corry, will@themarketingblog.co.uk or call me on 01784 434 412 to see how we can help you to create a world of social media difference for your organisation.

http://www.themarketingblog.co.uk/

http://www.marketinguk.co.uk/

ad:tech London 2011 - There are more innovative ideas than you can shake a stick at

via ad-techlondon.co.uk


Join us at ad:tech for presentations from Facebook, Nike, O2, Google, Kraft, Amazon and Disney, as well as, exclusives from Buzzman with its new Tippexperience campaign. There are more innovative ideas than you can shake a stick at. And look below for our 2011 Marketing Cow quiz!

This year's event touches on some of the most relevant industry topics, along with future trends and digital know-how.

Quote EARLYBIRD to receive an eye-opening 15% discount off your conference delegate pass.

Have a look at the seminar timetable to find sessions relevant to your interests. And don't forget to spread the word about ad:tech London!

Kindest regards,


The ad:tech London team

Who else wants to reserve their place at Internet Retailing 2011 and save £200? / Keynote speakers from Asda and Facebook

Retailers and ecommerce professionals have less than two weeks to book their place at Internet Retailing 2011 at an earlybird rate. The event, which regularly sells out, this year includes keynote speakers from Asda and Facebook.

Click here for more information or to reserve your place at Internet Retailing 2011

Retailers and ecommerce professionals have less than two weeks to cut the cost of attending this year’s Internet Retailing conference by booking early.

Internet Retailing 2011, featuring keynote speakers from Asda and Facebook, will be held on October 4 at the Novotel in London’s Hammersmith.

The cost of a place is currently £295 & VAT for early bookings, but this rate ends on August 1 when it will rise to £495 & VAT.

Mark Pigou, co-founder of the Internet Retailing brand and conference organiser, said: “Over the years the Internet Retailing conference has become a key date in the ecommerce calendar and this year’s event will be no exception. We have an impressive line-up of speakers, including some very senior and experienced members of the industry who are keen to share their knowledge.

“We’re confident our audience will take away a great deal to think about while also gaining inspiration for new ways to improve their own businesses over the year ahead. The event regularly sells out but until the end of July, we’re offering the chance to sign up early and make a real saving on the cost of attending, something that we’re sure everyone will be keen to do in these times of austerity.”

Keynote speakers at this year’s event include Mark Hodgkinson, digital and financial services director at Asda and Gavin Sathianathan, head of commerce partnerships at Facebook. A third keynote presenter will be announced in due course.

The three conference streams of this, the sixth annual Internet Retailing conference, will focus on The Customer, The Team and The Industry. Confirmed speakers hail from online retailers including Waitrose, Air Asia.com, Overstock.com, British Airways, Majestic Wine, Urban Outfitters, Lakeland, Thomas Pink, JD Williams and Naked Wines.

The conference has capacity for 500 conference delegates, filled for five years running. It also attracts up to 750 additional visitors who have access to the display area and the schedule of eight workshops. More than 40 of the 45 available stand spaces in the exhibition hall have already been booked.

Click here for more information or to reserve your place at Internet Retailing 2011.

via internetretailing.net

"Eight new business meetings in the three weeks after his April issue went out" / theMarketingblog

 Jeff Deighton of insight engineers http://www.insight-engineers.com/ used a special guest edit issue of theMarketingblog to set the wheels in motion for more new business thrusts.

After a special issue featuring insight engineers was sent out to over 70,000 corporates and SME’s he sent a well constructed letter to his own list directing the prospects to this special issue. The right follow up gave Jeff eight new business meetings in the three weeks after his April issue went out.

If you want more information on how this double barrelled approach can help your company call Will Corry now 01784 434412. will@themarketingblog.co.uk

Opportunity for more business meetings : TheMarketingblog loads your articles into 50+ Facebook, LinkedIn and Twitter group sites in order to get the maximum Google and viral effect. From this thrust you will (a) get more fodder for your data base plus (b) a strong sales opportunity to get more new business proposals out there.

You can find out about the new 50 + LinkedIn thrust which reaches over 400,000 UK marketing decision makers and influencers here 

How to start adding "mini campaigns" to your year-long marketing plans.

In this age of hyper-speed marketing, it's most likely time that you start adding "mini campaigns" to your year-long marketing plans.

Think of these as quick hits that fill in the gaps between your major marketing efforts.
The challenge and opportunity for businesses -- especially those that rely on a traditional marketing calendar based on holidays, seasons and sales cycles -- is that marketing communications can catch fire or sizzle quickly on social media channels.

Of the 140 million tweets on Twitter that are posted every day, 92 percent of retweets happen in the first 60 minutes. Content also churns over on Facebook, where the site's more than 500 million users  help businesses extend the reach of their campaigns by clicking the "Like" button.