Google and IBM will be sharing this fresh and unique insight with you in their Keynotes at TFM A from the 28 - 29 Feb 2012

Keeping your marketing strategy ahead of the curve is increasingly difficult in the rapidly evolving digital age.

So how can you ensure you create effective campaigns? By taking just one day out of the office, you can develop your strategies under the direction of marketing pioneers and hearing about the future of marketing from the brands that will determine it.

Register for free now by clicking here

Over 12,000 marketers and advertisers will gather at TFM&A, the UK's largest marketing and advertising event, to attend 12 leading keynotes and enhance their knowledge and skills to create visionary marketing campaigns.

Google and IBM - market leading companies consistently anticipating the technologies of tomorrow - will be sharing this fresh and unique insight with you in their Keynotes at TFM&A from the 28 - 29 Feb 2012, London... and all of these sessions are completely free to attend!

Technology for Marketing & Advertising (TFM&A) 2012 / Free registration opens this week

Free registration opens this week for Technology for Marketing & Advertising (TFM&A), co-locating with Online Advertising & Affiliate Expo (OA&A) and the newly launched Direct Marketing Expo (DMX)




4 leading events over 2 days, providing a one-stop shop for all your media, advertising and marketing needs.

Visitors can register for their free badge at www.t-f-m.co.uk/visit
Press can register for free at www.t-f-m.co.uk/pressreg
For more information on OA&A please visit http://www.oaaa-expo.com/
For more information on DMX, please visit http://www.dm-expo.co.uk/

From today, visitors can register for free for the twelfth annual TFM&A exhibition, taking place at Earls Court 2 on the 28-29 February 2012. Attracting over 12,000 attendees, 250 exhibitors and keynote speakers from the likes of Facebook, Google, eBay, Microsoft and LinkedIn, TFM&A is the UK’s largest and most important gathering of the marketing, media and advertising professionals.
Visitors to TFM&A 2012 will find more focused content and education than ever before, with the return of 2011’s successful launch event OA&A Expo, and the brand new Direct Marketing Expo (DMX).
Brand owners, advertising agencies, publishers, media buyers and anyone involved in placing online advertising should not miss OA&A Expo; a unique chance to open their eyes to the next big thing in affiliate marketing, behavioural targeting, performance based marketing plus much more!
Direct Marketing Expo (DMX)
Due to popular demand, 2011’s DM Zone has doubled in size and been re-launched as Direct Marketing Expo (DMX), an exhibition in its own right with over 40 suppliers covering DM Software, Fulfilment, Digital Printing, Data Rental and Database Management, plus more, a Direct Marketing Seminar Theatre and a dedicated Promotions & Incentives Pavilion.
With three focused exhibitions taking place under one roof, and free entry to all with one badge, the 2012 event promises to be bigger and better than ever. Visitors can enjoy 25% more seats across the Keynote Theatre and nine themed seminar theatres, which include Email & Mobile, Affiliate Marketing, Direct Marketing and Social Media, speaking with the industry’s leading solution providers including Experian, IBM, Sitecore, Emailvision, Sage, Commission Junction, LinkShare and Mardev DM2 and exclusive features including CIM Education Live, Speed Networking Sessions and the App Zone.
TFM&A 2012 visitors can also use their badge for free entry to Publishing Expo next door.  For those involved in the production of any printed, online or mobile content, it is a must-attend event. With over 100 suppliers showcasing the latest publishing solutions and a host of insightful educational features, Publishing Expo provides all of the ideas, the contacts, the products, the services and the solutions to enable you to get ahead in 2012.

4 leading events over 2 days, providing a one-stop shop for all your media, advertising and marketing needs.

Visitors can register for their free badge at www.t-f-m.co.uk/visit
Press can register for free at www.t-f-m.co.uk/pressreg
For more information on OA&A please visit http://www.oaaa-expo.com/
For more information on DMX, please visit http://www.dm-expo.co.uk/

Hands-on and strategy: two social media events in London this month — NevilleHobson.com

If you’re looking for help with getting to grips with your social media marketing, or trying to understand the strategic aspects of social media for your business, there are two distinct events in London coming up later this month that you should consider.

Both are organized by Our Social Times,  Luke Brinkley-Jones‘ event company which has a good track record of offering social media learning events in the UK and US, and I’m speaking at each.

Social Media Marketing & Monitoring 2011
on Monday September 19 will bring together leading marketing experts, brands, agencies and journalists for an intensive one-day conference in London.
More than 20 speakers and presenters will help ensure that you get real value from your experience, with case studies, examples, Q&As, panel discussions and credible insights.
Topics we’ll be covering:

• Social Commerce – Innovative sales tools and techniques
• Location Marketing – Case studies and mobile apps
• Social Search – What it means and how to use it
• Social Media Monitoring – Influencer analysis and ROI
• Facebook – Sponsored stories, ads, apps and more
• Social Media Management – Dashboards and workflows
• B2B Social Media – Engagement and social CRM
• Integrated Marketing Campaigns – Offline, digital and social

 #SMM11 will include an exhibition space showcasing social media marketing tools and services. The ticket price of £195 includes lunch, refreshments and a handbook for the day, plus networking drinks at the end of the day. Reserve your place.

Social Media for CEOs
on Tuesday September 20 is a half-day strategic briefing for senior executives of large organizations. This unique event – the first of its kind in the UK – offers an end-to-end view of the benefits, and risks, of adopting social media across multiple departments within large organizations.
During this intensive morning session, we will cover topics such as:

• Social media business strategy
• Leadership and innovation: “The Social CEO”
• Enterprise social networking (internal communities)
• Customer engagement and advocacy (external communities)
• Brand and reputation management
• Talent retention and recruitment

 #socialceo will last from 9am to 1pm with a networking lunch until 2.30pm. Tickets are restricted to senior executives of companies with a turnover of £10 million or more. Attendees to date include senior executives from BT, Jobsite, IBM and Metro. Reserve your place (agencies or consultants should contact Luke before booking).
Hope to see you later this month.
Related posts:

• C-Suite perspectives on social media (they get it, sort of)
• Social media for CEOs: a different approach

via nevillehobson.com

The Social Media Sustainability Index

General Electric, IBM, Starbucks, Ford and Dell lead the way in social media communications when it comes to talking about sustainability and CSR. That is the conclusion of Custom Communication’s new in-depth special report, the first-ever ranking of how the world’s largest companies communicate their CSR initiatives via social media.

The Social Media Sustainability Index offers a first-of-its-kind look at how 287 European and North American companies are using social media to tell their stories. They have been selected because all are part of the Dow Jones Sustainability Index, the industry standard in identifying which companies operate the most sustainable business practices.

You can download the full report or an executive summary.