RETAILERS TO INTRODUCE GESTURE RECOGNITION WINDOW DISPLAYS
Two new interactive gesture recognition and augmented reality solutions are being launched today which allow retailers to promote and showcase their products and drive footfall into store, with attention grabbing window displays.
Hidden Creative’s Gesture Controlled Window Displays deliver interactive onscreen content and promotions to shoppers that customers can control by using hand and body gestures. The experience is displayed on screen or projected directly onto windows and is designed to create interaction with consumers through shop-front windows, driving footfall into store or promoting deals and offers.
The Hidden Gesture Controlled Catalogue allows consumers to browse a catalogue using hand movements and navigate through visuals of their favourite products, that are then displayed on screen. The Gesture Catalogue allows customers to check stock, locate products in store and even make purchases.
Hidden is also launching its new managed service which gives retailers access to the agency development team that can create bespoke augmented reality and gesture recognition solutions tailored for individual retail and FMCG clients.
These new launches fit alongside Hidden's existing retail technology products. These include a virtual changing room, which allows consumers to wear augmented reality clothes and a virtual optician’s store, which gives customers the ability to try on different styles of ‘digital’ glasses.
