The Good, the Bad and the Ugly of Customer Service via Twitter | It's Digital Marketing

"HE RECKONS IF YOU CAN'T SEE THE TWEET IT DOESN'T EXIST"

What’s worse – not providing customer service or providing poor customer service?
That’s a question I’ve pondered recently as a consumer, whilst experimenting with utilising Twitter as a means of contacting brands when I’ve needed assistance. It’s been an interesting and varied experience, something we as marketers should consider for our own businesses.