ad:tech London 2011 - There are more innovative ideas than you can shake a stick at

via ad-techlondon.co.uk


Join us at ad:tech for presentations from Facebook, Nike, O2, Google, Kraft, Amazon and Disney, as well as, exclusives from Buzzman with its new Tippexperience campaign. There are more innovative ideas than you can shake a stick at. And look below for our 2011 Marketing Cow quiz!

This year's event touches on some of the most relevant industry topics, along with future trends and digital know-how.

Quote EARLYBIRD to receive an eye-opening 15% discount off your conference delegate pass.

Have a look at the seminar timetable to find sessions relevant to your interests. And don't forget to spread the word about ad:tech London!

Kindest regards,


The ad:tech London team

Why Social is Something you ARE, not Something you DO « Richard Kent i90 Media

Converse, the leisure / fashion footwear brand currently has just under 16 million fans on Facebook. Its parent company and global behemoth, Nike, has just over 4 million.

I don’t have the turnover figures for the two brands to hand, nor do I know what their marketing budgets are, but I’ll bet my mortgage on the fact that the disparity between the two is reversed – and then some.

So, why does one win on Facebook and the other, relatively speaking seem to be struggling to attract the numbers that its market share would suggest it should have? Well, closer inspection shows the proliferation of the Nike pages – football, basketball etc., but the prime business for both brands is to sell shoes that are worn for leisure and recreation.

But by looking at both pages, you can quickly see that social media is looked upon by the Converse team as more than simply a channel to talk about themselves. Nike, seem to talk about Nike rather a lot.