Old Spice is taking a new direction and without Isaiah Mustafa

Old Spice is taking a new direction with its latest campaign, by featuring multiple spokesmen — none of which are Isaiah Mustafa.
The effort, promoting the Red Zone Swagger sub-brand, however, does not mean that Mustafa will no longer star in ads for the brand, says a rep. “We will still work with Isaiah,” says Mike Norton.

Four or five total screw ups / theMarketingblog

Old Spice - a 2010 social media marketing success story - but there were four or five total screw ups (think BP and Nestle) http://ping.fm/B70Ly

Isaiah Mustafa is showing no loyalty to Old Spice

It's one thing when someone rips off your commercials. It's quite another when they take the actor and his whole routine as well.

Judging by this video, Isaiah Mustafa is showing no loyalty to Old Spice and is on board for Microsoft's Windows Phone 7 launch in Australia. In the spot, he identifies himself as "the most talked-about man on the Internet."