"We were impressed by the speed in which Digital Agency Expert came back with a shortlist of agencies" / Cartridge World

“We have commissioned the agency Digital Agency Expert suggested” – Cartridge World | TheMarketingblog

“Cartridge World are building a new ecommerce website to ensure our quality products are available to all our valued customers online. As part of this process, we approached Digital Agency Expert with our ecommerce brief. They took this and sourced the best agencies to match the brief to put forward a proposal”

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We were firstly impressed by the speed in which Digital Agency Expert came back with a shortlist of agencies. When meeting with the agencies supplied, we found all of them to present a highly professional and thorough presentation. We were confident all of them fully understood the brief and were potential partners.

We have now commissioned one of the agencies Digital Agency Expert suggested to build our ecommerce platform. Thus, we would have no hesitation in highly recommending the Digital Agency Expert service to others.

Marketing Manager

An outright winner / 65,000+ UK marketing decision makers and influencers – It’s by far the best reach available in the UK

A winner - "Showed over £500k of proposals being generated"- from theMarketingblog”

Do you want to encourage the right profile and have quality positioning with clarity, freshness and authority for your company in the rest of 2012 - and get this type of result?

Create a series of quality content ‘Lead Story' articles with this new ‘View from the Top’ plan.

Here are important reasons why you should lift the phone and have a chinwag with us 01784 434 412. Call today for all the details.

 

1.   Dynamic 'ahead of the pack' social media exposure for your articles etc across all the main sites including Twitter, Facebook, LinkedIn, Pinterest, Google+ etc.

2.   A weekly ‘solid thrust’ - 65,000+ UK marketing decision makers and influencers – It’s by far the best reach available in this sector

3.   Content creation : We take away all the hassle of creating regular worthwhile copy - a 'happy' bonus for you – (and / or we use your material)

4.   A full tracking report in the form of an Excel spread sheet each time your headline or URL appears in the newsletter

5.   Authoring : You get to load your client’s success stories etc. into www.themarketingblog.co.uk (Up to four per month)

6.   Personal service like you have never experienced before

7.   A full microsite of all your articles, stories etc for your promotional use – worth the monthly outlay on its own 

8.   You get your message loaded into 50+ LinkedIn Group sites. Plus we are now loading into Pinterest and a ‘happy extra bonus’ we can set up a Pinterest board for you.

Call today  01784 434 412 - your time will be very well spent

will@themarketingblog.co.uk

·  They say word of mouth is the best recommendation you can get - and we agree! 

Check out these glowing references from just a few of our happy, satisfied users!

Invitation to the 20th Internet World / We look forward to seeing you on 24-26 April 2012 at Earls Court Two!

Internet World, Europe's largest event for digital business, will take place in London in just 5 weeks' time. With a 20 year heritage of showcasing the latest online technologies and developments, Internet World has established itself at the forefront of digital, growing alongside industry innovations to bring the very latest in digital to its visitors.
Join us on 24-26 April as we bring together 11,000 digital and business professionals to attend leading speaking sessions from the forefront of digital development, network with like-minded professionals, and see the latest products and services available in the digital market.  * Register for free NOW to hear industry leaders sharing their visions for the future of digital*

40 per cent of UK small and mid-sized enterprises (SMEs) are using social media

 A new study from Constant Contact®, Inc. (NASDAQ: CTCT) reveals that almost 40 per cent of UK small and mid-sized enterprises (SMEs) are using social media to market their business.

What’s more, the study suggests that nearly eight out of ten (79 per cent) of those currently using social media marketing expect to increase their use of the tool to drive business results in the next year. Of those not using social media marketing currently, 27 per cent plan to begin using it in the next year.

“Customers are using their mobiles to research everything, from where to order flowers to where to find a cab"

Annette Iafrate, UK MD of Constant Contact, said: 
“2012 will be the year that businesses see real results from social media marketing"

Following on from this, new tools and technologies will allow companies to better engage in order to build on their existing customer base and augment word-of-mouth recommendations.

“Customers are using their mobiles to research everything, from where to order flowers to where to find a cab. While we are still not at the results stage with mobile marketing, 2012 will see more companies using it to effectively target their customers. Small businesses need to address the fact that they can be located easily by mobile users.
“With the consumerisation of IT and the rising use of smart phones, targeting specific, local customers is also now much easier than it has been previously. Small business owners are time- and resource-starved and, as such, need advice on how to easily implement mobile tactics that can deliver true value to their companies.
“Deals and vouchers can now be tailored to exactly what each consumer wants, based on their behaviour across all channels. Most importantly, these promotions are now measurable, so business owners can see the return on their investment.”

Jesse Basset provides 5 Golden Rules Of Blogger Outreach | Billington Cartmell

Posted by Jesse on Aug 16, 2011 in social media


Blogger outreach is becoming an increasingly common part of digital strategies as brands look to tap into this often influential group. Getting key bloggers on board for a particular brand or campaign helps you not only communicate with a targeted audience, but adds a credible voice to activity, as bloggers will write about brands as they as they see fit and in their own words.

However, you need to approach blogger outreach in the right way to be able to successfully engage with bloggers and to avoid it being a crass attempt to buy their time. Also with influential bloggers becoming wise to brand involvement, as they approached on an increasingly frequent basis, it’s more important than ever to play by their rules.

Here are the golden rules of blogger engagement that we have put together based on our experience and the latest thinking from the bloggers themselves.

Interested in Simple and Cost Effective Social Media Management - Linked influence

 All about 'Linked Influence'

Over 52% of business professionals report a direct boost to their business as a result of their social media usage.This is according to the results of an online survey of business decision makers, carried out by Fresh Business Thinking

Some 83% of the respondents surveyed possessed a LinkedIn account, closely followed by Facebook at 79%, with 70% using twitter. Further, one in four reported spending more than five hours a week on the various sites, while just 1% of respondents did not use any social media platform.
Over 52% of business professionals report a direct boost to their business as a result of their social media usage.This is according to the results of an online survey of business decision makers, carried out by Fresh Business Thinking.
Some 83% of the respondents surveyed possessed a LinkedIn account, closely followed by Facebook at 79%, with 70% using twitter. Further, one in four reported spending more than five hours a week on the various sites, while just 1% of respondents did not use any social media platform.
Simple and Cost Effective Social Media Management - Linked influence
Given these results are you interested in achieving simple and cost effective social media management?  We believe the answer is that the hidden power of Social Media Marketing is leveraging your content across multiple platforms.
Linked influence We at theMarketingblog http://www.themarketingblog.co.uk/ load your articles into 50+ Facebook, LinkedIn and Twitter group sites in order to get the maximum Google and viral effect. From this thrust you will (a) get more fodder for your data base plus (b) a strong sales plan to get more new business proposals out there.
It is all summed up here ....http://marketinguk.posterous.com/your-story-needs-to-be-upfront-in-as-many-soc
Call Will Corry, the UK Content Curator for a chinwag. Your time will be well spent 01784 434 412 will@themarketingblog.co.uk 

About Social Media - Hits and Misses / Custom Communications

Find out more at Social Media Influence , June 14, London

Here is an opportunity to check the very best of the social media marketing stories / theMarketingblog

TheMarketingblog ... 'fresh' articles on social media marketing http://ping.fm/gvi87

Four or five total screw ups / theMarketingblog

Old Spice - a 2010 social media marketing success story - but there were four or five total screw ups (think BP and Nestle) http://ping.fm/B70Ly

Study finds 90% of marketers use social media for professional purposes / Will Corry, theMarketingblog

Arlington, Va.—The use of social media channels has exploded among global marketing executives, who use the platform for a variety of activities at work, according to a new study by the Corporate Executive Board’s Marketing Leadership Council and PJA Advertising+Marketing, Cambridge, Mass.

The study, “The Role of Social Media in Professional Brand Building and Reputation Management,” was based on an online survey of more than 350 global marketers conducted in July and August.

It found that almost 90% of marketers use such social networking tools as Facebook, LinkedIn, blogs and wikis for professional purposes.

The survey also found that 55% of marketers read and share content daily through social media channels, and more than one-third participate in social conversations and rate others’ contributions.

Marketers reported that they spend an average of 19 hours a week on social media sites.

via btobonline.com

Simple and Cost Effective Social Media Management

The hidden power of Social Media Marketing is leveraging your content across multiple platforms

We at theMarketingblog load your articles into 50+ Facebook, LinkedIn and Twitter group sites in order to get the maximum Google and viral effect. From this thrust you will (a) get more fodder for your data base plus (b) a strong sales opportunity to get more new business proposals out there.

Find out more.. Will Corry 01784 434 412 will@themarketingblog.co.uk

This article will give you all the information you need to craft powerful and effective B2B marketing messages and get them to the right people at the right moment / eMarketingNews.tv

How to use Online Video, Social Media, Blogs, News Releases, and Viral Marketing to reach B2B Buyers directly


Plus important news about the launch of eMarketingNews.tv.

How to use Online Video, Social Media, Blogs, News Releases, and Viral Marketing to reach B2B Buyers directly

Plus important news about the launch of eMarketingNews.tv.

All you need to know

Business Still Thinks Social Media Is A Fad -- Do You? | Social Media Today

via socialmediatoday.com

FLEX : london / The UK digital out-of-home market is in rude health with annual revenues passing the £100m threshold for the first time in 2010.

via data.screenevents.co.uk

The UK digital out-of-home market is in rude health with annual revenues passing the £100m threshold for the first time in 2010
Who should attend?

FLEX : london  will be of interest to any forward looking creatives, planners, media owners and creative technologists.  Questions? Email info@screenevents.co.uk  or  Call +44-(0)1733 559 461  *If you are a Creative Director, Agency or Brand Manager and would like to apply for a FREE Sponsors pass then email info@screenevents.co.uk

"A189% increase in traffic from social media platforms, a 219% increase in revenue and a 102% increase in traffic"

Social media used to be a ‘nice’ add-on to a digital marketing strategy; a way of showing consumers you’re a brand with its finger on the pulse. But 2011 marks the year when social media has shifted from being nice to essential.

In May 2010, the overall visits to social networking sites took over the overall number of visits to Search Engines, clearly highlighting the reason why brands should be actively integrating this channel into their overall marketing strategy.
Social media’s public involvement means it’s a fantastic channel for market and product research and an ideal space for improving customer service, but it's also an excellent way to add variation to link portfolios and turns the public themselves into handy link builders.

By adding social functionality to share this linkbait, with the likes of Tweet functionality, and Facebook Likes, the content can travel further through a multitude of users and followers. Usually this is much further than could be achieved through solely trying to link to the content or placing it on a blog.

Social elements play a huge part in the traffic generated, but also add to the fact that these citations and “votes” in the form of Tweets and Likes go a long way to indicating to search engines that this content has value and deserves to rank for relevant keywords.

Want improved bottom line results May - Nov 2011?  Use the new LinkedIn Groups marketing sites plan  Call Will Corry, the UK Content Curator 01784 434 412 for more information will@themarketingblog.co.uk

WeSEE estimates hundreds of millions of images exist online at any one time. Many children do not realise the risk of harm from the content they view and share online

New unique image detector to protect Internet users from inappropriate content

WeSEE's image-focused technology piFilter detects uploading, hosting and sharing of adult and inappropriate images

Social media, mobile, broadband and hosting companies can give their customers added protection from viewing unwanted adult content and inappropriate images by using piFilter, a new content detection system. Uniquely, the system can help detect adult and inappropriate images at the point they are being uploaded to the Internet from mobile phones as well as PCs.

More information is available at http://www.wesee.com/products/wesee-pifilter.aspx