LED lights produce significantly less heat / Clever use of video / Scott Douglas

A chocolate bunny is placed under a 65W incandescent light and a 12W Cree LRP-38 LED lights. About 90 minutes later, the chocolate bunny under the incandescent light melts since about 90 percent of energy from them is emitted as heat.

Energy efficient LED lights produce significantly less heat . In the middle of the time lapse, the bunny under the incandescent light fell over. You'll see my hand adjusting the plate so the chocolate bunny remains in the shot.

When I saw this, I immediately thought of Eva Herzigova’s legendary ‘Hello Boys’ ad campaign for Wonderbra

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As PR jobs go, this has got to be one of the best out there at the moment. Yeah, yeah. I know what you’re thinking. You’d be wrong.I’m going to cite the well-known ‘Playboy Defence’ here: I didn’t rate this for the pictures, it’s all about the content. Honest.

Of course. the image of a willowy model in her undercrackers was what stopped me. Particularly in the po-faced job pages of PR Week.

When I saw this, I immediately thought of Eva Herzigova’s legendary ‘Hello Boys’ ad campaign for Wonderbra – and just about anything PR-wise from Scottish entrepreneur, Michelle Mone. And therein is the real gold, from a public relations point of view. Some ambitious, young PR go-getter is about to be handed a gilt-edged opportunity to run amok in the coverage equivalent of fields of clover.

Scott Douglas