Meltwater Buzz : Who else wants to create new strategies, engage new customers and drive the success of your business or brand

Social Media Monitoring

Meltwater Buzz is a social media monitoring platform that helps you mine conversations across social channels for nuggets of insight. Insight that you can use to create new strategies, engage new customers and drive the success of your business or brand.

• Searches through over 200 million sources
• Insight into underlying themes, sentiment, influencers and more
• Actionable information from analytics—not just numbers
• Collaboration tools for company-wide campaign management
• Personal support from our Social Advisors

 “Meltwater Buzz…has helped us to develop a three- stage strategy of listening, understanding and engaging, and given us the ability to track and measure the key conversations in our space.”

— Shaun Fagan
User Engagement Marketing Manager, iSOFT

 

via buzz.meltwater.com

Meltwater Buzz Engage allows businesses to manage their social presence and engage with current and prospective customers

ü Advanced tools help businesses find and join social communities that surround their brands to transform conversations into customers

San Francisco — June 15, 2011 — The Meltwater Group, one of the world’s leading social media and news monitoring companies, today announced the immediate availability of Meltwater Buzz Engage, a new module in the Meltwater Buzz product suite. Engage fuses the social CRM and business offerings of the recently acquired JitterJam product with the social media monitoring and analysis capabilities of Meltwater Buzz. This makes Engage the most comprehensive social marketing tool for businesses, brands and agencies on the market today.

Engage allows businesses to manage their social presence and engage with current and prospective customers. The platform’s detailed social profiles provide brands with deep intelligence on anyone communicating on a given brand or topic over social channels. Engage enables social tagging and houses all inbound social communications for more targeted engagement and immediate action and response. Brands can also take advantage of detailed measurement and advanced conversation analysis tools for maximised business value. By focusing on specific individuals within a community rather than a generic topic, Engage helps companies develop more personal, trusted relationships with customers. 

“Social media has put the customer in the power position, and influencers have sprouted all over the social Web,” said Niklas de Besche, executive director, Meltwater Buzz. “With Meltwater Buzz Engage, companies can gracefully embrace this shift in influence by identifying relevant social conversations happening on the real-time Web. Engage allows brands to take a targeted and tailored engagement approach – turning conversations into customers.” 

Meltwater Debuts Social Media Monitoring Platform Buzz Engage

Social media monitoring company The Meltwater Group is debuting new product, called Buzz Engage today, which promises to be one of the more comprehensive social marketing tools for businesses.
Leveraging the software of social CRM platform JitterJam and social media monitoring client BuzzGain (Meltwater acquired both companies in the past year), Buzz Engage goes beyond just social media monitoring, tracking and analytics for businesses. The product also provides brands with deep intelligence on anyone communicating on a given brand or topic over Twitter or Facebook by aggregating all of that person’s social history and scoring them for sentiment, brand affinity clout etc.
Profiles include full public social biographies, social activity analysis, a social graph with alternate social identities, communication history and notes, brand engagement and sentiment analysis, Jitterater influencer score (sort of like Klout), the individual’s top five personal contacts, fully customizable tagging and contact segmentation.
Buzz Engage also includes the ability to Retweet, @message, or DM contacts from the platform, as well as share to Facebook. You can schedule Twitter and Facebook posts and review a communications calendar to see outbound messages sent and scheduled.
Meltwater, which claims it is seeing $100 million in revenue per year, faces competition from Radian 6 (bought by Salesforce), and others.

via techcrunch.com

Digital media strategies undermined by 'growing pains' .. Download Meltwater's 'Future of Content' research

To download the Future of Content Executive Summary from the Meltwater Group, please visit here.  The full report is available here

We were very interested in the findings of Meltwater’s ‘Future of Content’ research, which looks at how companies are tackling content marketing and social media.

Despite many companies now implementing online strategies, there are some key areas for improvement, notably in measuring the impact and ROI of social media campaigns. Also, there is a big contrast when you look at how social media is handled in the UK compared to the US.

Video: Silicon Valley in Oxford: Jorn Lyseggen

via telegraph.co.uk

The Meltwater Group founder and chief executive on how he built a global business with just $15,000 in capital and how Norway's tech scene compares with that of the UK.