Meltwater Buzz : Who else wants to create new strategies, engage new customers and drive the success of your business or brand

Social Media Monitoring

Meltwater Buzz is a social media monitoring platform that helps you mine conversations across social channels for nuggets of insight. Insight that you can use to create new strategies, engage new customers and drive the success of your business or brand.

• Searches through over 200 million sources
• Insight into underlying themes, sentiment, influencers and more
• Actionable information from analytics—not just numbers
• Collaboration tools for company-wide campaign management
• Personal support from our Social Advisors

 “Meltwater Buzz…has helped us to develop a three- stage strategy of listening, understanding and engaging, and given us the ability to track and measure the key conversations in our space.”

— Shaun Fagan
User Engagement Marketing Manager, iSOFT

 

via buzz.meltwater.com

Who will generate content in the future, how this will change the PR, marketing and publishing industries and how individuals will consume content? — NevilleHobson.com

Neville Hobson writes..

I was looking again at some of the video recordings of last week’s debate at the  British Library in London that I went to, organized by B2B  SaaS company Meltwater, and which addressed the topic of " The Future of Content."
The debate and subsequent Q&A session lasted two hours – you can watch the  complete-event video as if you were there – and was a worthwhile experience listening to the keynote address from  Richard Sambrook, Edelman’s Chief Content Officer (and a former Director of Global News at the BBC) and the panel members’ commentaries ably facilitated by panel chair  Matthew Gwyther, the editor of Management Today magazine.
And a stellar panel it was comprising  Jorn Lyseggen, founder and CEO of Meltwater (at left in the video still photo);  Francis Ingham, CEO, PRCA;  David Pugh, Managing Director, NLA (centre in the photo);  Helen Dunne, Editor of CorpComms Magazine; and  Lionel Bently (right in the photo), a specialist in intellectual property law and Director of the Centre for Intellectual Property and Information Law at the University of Cambridge.
How the debate was described set a pretty high expectation level:

The Future of Content will examine who will generate content in the future, how this will change the PR, marketing and publishing industries, how individuals will consume content and how/whether content could/will be monetized going forward.

Meltwater Buzz Engage allows businesses to manage their social presence and engage with current and prospective customers

ü Advanced tools help businesses find and join social communities that surround their brands to transform conversations into customers

San Francisco — June 15, 2011 — The Meltwater Group, one of the world’s leading social media and news monitoring companies, today announced the immediate availability of Meltwater Buzz Engage, a new module in the Meltwater Buzz product suite. Engage fuses the social CRM and business offerings of the recently acquired JitterJam product with the social media monitoring and analysis capabilities of Meltwater Buzz. This makes Engage the most comprehensive social marketing tool for businesses, brands and agencies on the market today.

Engage allows businesses to manage their social presence and engage with current and prospective customers. The platform’s detailed social profiles provide brands with deep intelligence on anyone communicating on a given brand or topic over social channels. Engage enables social tagging and houses all inbound social communications for more targeted engagement and immediate action and response. Brands can also take advantage of detailed measurement and advanced conversation analysis tools for maximised business value. By focusing on specific individuals within a community rather than a generic topic, Engage helps companies develop more personal, trusted relationships with customers. 

“Social media has put the customer in the power position, and influencers have sprouted all over the social Web,” said Niklas de Besche, executive director, Meltwater Buzz. “With Meltwater Buzz Engage, companies can gracefully embrace this shift in influence by identifying relevant social conversations happening on the real-time Web. Engage allows brands to take a targeted and tailored engagement approach – turning conversations into customers.”