This week sees new work for Domino's. Three ads tout the chain's use of natural ingredients with trick focus groups. By trick, we don't mean the focus groups were fake. On the contrary, they were very real and very honest and not all that complimentary to the brand.
The trick aspect comes into play when, in the middle of the focus group, it's dramatically revealed that the focus group is taking place in one of the very spots Domino's gets its natural ingredients. Via AdRants