Tuesday, 19 October 2010

The first time Barclaycard has created a global community of gamers



The new Barclaycard rollercoaster game ‘Rollercoaster Extreme’ looks set to be bigger and better, offering an improved gaming experience and a competitive edge with top prizes at stake. The global vision of the competition reflects the global presence and ambitions of the Barclaycard brand. This is the first time Barclaycard has created a global community of gamers.

The Game

Hannah Deans, Senior Digital and New Media Manager, Barclaycard said: “Rollercoaster Extreme is an exciting development for Barclaycard. We are building on the success of the advertising campaign and the overwhelming success we experienced with Waterslide Extreme, offering customers the chance to engage with the rollercoaster concept, but also encouraging Barclaycard fans across the world to get involved in an innovative global challenge. The game is sure to be a big success, particularly with such great prizes on offer.”
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