The NEC will host launch event Internet Retailing Expo (IRX) from 23 - 24 March 2011, with expected visitors of 4,000.
Organised by Internet Retailing Events the two-day event will provide workshops and seminars to internet retailers.
"Internet Retailing Expo is targeted at companies across the whole sector, based throughout the UK, so with incredible transport links and a great position at the heart of the UK, The NEC seemed like a natural home," said IRX show director Mark Pigou. "We were really impressed by the attitude of The NEC in wanting to encourage new launch events."
IRX is an extension of the Internet Retailing Conference, which was held on 12 October 2010 at Novotel Hammersmith.