B2B marketers are increasingly using social media to connect with their customers, but a lot of the time they are not using those tools effectively.
One report found that only 32% of B2B companies engage with their customers on a daily basis via social media. Another discovered that 46% of B2B marketers thought social media was irrelevant. And another found that 60% of B2B firms have no staff dedicated to social media and just 10% of B2B firms use outside agencies or consultants.
While the vast majority (86%) of B2B companies use social media for marketing, it’s clear there’s considerable room for improvement. http://on.mash.to/bEwUQx
While all these figures come from the US - they do provide important / vital pointers to future B2B business growth outside of America.
If you would like more information on
(a) the 'State of B2B Social Media Marketing' and
(b) a chinwag on how we at http://www.themarketingblog.co.uk/ and http://www.marketinguk.co.uk/ can help you take the social media high ground in 2011
...call me Will Corry 01784 434 412
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