An outright winner / 65,000+ UK marketing decision makers and influencers – It’s by far the best reach available in the UK

A winner - "Showed over £500k of proposals being generated"- from theMarketingblog”

Do you want to encourage the right profile and have quality positioning with clarity, freshness and authority for your company in the rest of 2012 - and get this type of result?

Create a series of quality content ‘Lead Story' articles with this new ‘View from the Top’ plan.

Here are important reasons why you should lift the phone and have a chinwag with us 01784 434 412. Call today for all the details.

 

1.   Dynamic 'ahead of the pack' social media exposure for your articles etc across all the main sites including Twitter, Facebook, LinkedIn, Pinterest, Google+ etc.

2.   A weekly ‘solid thrust’ - 65,000+ UK marketing decision makers and influencers – It’s by far the best reach available in this sector

3.   Content creation : We take away all the hassle of creating regular worthwhile copy - a 'happy' bonus for you – (and / or we use your material)

4.   A full tracking report in the form of an Excel spread sheet each time your headline or URL appears in the newsletter

5.   Authoring : You get to load your client’s success stories etc. into www.themarketingblog.co.uk (Up to four per month)

6.   Personal service like you have never experienced before

7.   A full microsite of all your articles, stories etc for your promotional use – worth the monthly outlay on its own 

8.   You get your message loaded into 50+ LinkedIn Group sites. Plus we are now loading into Pinterest and a ‘happy extra bonus’ we can set up a Pinterest board for you.

Call today  01784 434 412 - your time will be very well spent

will@themarketingblog.co.uk

·  They say word of mouth is the best recommendation you can get - and we agree! 

Check out these glowing references from just a few of our happy, satisfied users!

Giving your competitor an open invitation to dominate the market.

In the digital age, every business is in the publishing industry. And that includes yours

Michael Parrish DuDell writes  ... 
In the digital age, every business is in the publishing industry.
And you can thank technology for that.

When technology (read: the Internet) became the nucleus of our lives, it changed the DNA of many businesses. But only a handful was as violently disrupted as the publishing industry.
For over a hundred years, the publishing supply chain remained relatively static: writer creates content; publisher edits, markets and prints content; retailer distributes content. That's it. End of story. But the Internet shook everything up by streamlining the entire process and creating a new model: content creator writes, edits, markets, publishes and distributes content.
Does this system still require a platform? Yes, of course. Is it the kind of brick and mortar outfit that once stood so pervasively between creator and consumer? Absolutely not. Content in 2012 is designed to be shareable, connectable. Creator meet consumer. Consumer meet creator.

The greatest fire hose of traffic – social and mobile delivered with BJFU

Here is our approach to growing the customer acquisition pie, i.e., more traffic and new verticals.

Our new thrust  BJFU (Brand Journalism for You) dives into that universal need you have for more traffic.

What makes this BJFU package so unique is that it breaks through the noise, demystifies the hype, but most importantly makes actionable the latest and greatest fire hose of traffic – social and mobile. For only £235 per month you position your company so that results and leads success become a regular, enjoyable event.

Call me Will Corry 01784 434 412  will@themarketingblog.co.uk for your special BJFU package

Check the NEW Marketingblog

The right profile and quality positioning with clarity, freshness and authority for your company in 2012

http://bit.ly/wn60l0

Create a series of quality content ‘Lead Story' articles with this ‘View from the Top’ plan from the NEW Marketingblog   

Remember Google's recent update indicates an increasing significance being placed on the freshness of the content on your site.

TheMarketingblog's 'View from the Top' plan means you get that important 'freshness'. It's a no brainer.

or only £235 per month you get editorial specfically commissioned for your company. It's a  'Full House' editorial package across 5 marketing sites, LinkedIn, Twitter and Facebook + much more.

Will Corry 01784 434 412 will@themarketingblog.co.uk Call today - your time will be very well spent.

More great nuggets from theMarketingblog / Professor Suzanne Franks / Global Consumer Foodservice Survey 2011 / Jemm Group / AppNexus / Qype / City University London /

Your latest marketing nuggets 

from theMarketingblog  

Get your story loaded into ‘Nuggets’ Call Will Corry 01784 434 412  will@themarketingblog.co.uk 

Global foodservice survey finds ‘hot drinks machines’ to be most available workplace facility

According to the report “Global Consumer Foodservice Survey 2011: Trends in Workplace Catering and Consumer Expenditure” survey results show that the most available foodservice facilities in workplace premises worldwide were ‘hot drinks machines’, as identified in 80% of countries surveyed, and ‘on-site canteens with hot food’, as identified in 70% of countries surveyed. Similarly, the most used facilities worldwide were ‘hot drinks machines, overall high frequency of use in 90% of countries surveyed, and ‘on-site coffee or tea shops’.

Your latest marketing nuggets / Mason Williams / SAS / Shazam / Eloqua

Your latest marketing nuggets 

from theMarketingblog  

Get your story loaded into ‘Nuggets’ Call Will Corry 01784 434 412  will@themarketingblog.co.uk 

Steak on the Menu for Mason Williams


 Manchester based Mason Williams have won a four way pitch to launch Gillray’s, the new steakhouse and bar, opening at the London Marriott Hotel County Hall in March.
The agency team who won the campaign have an impressive pedigree in restaurant and bar launches having worked for Michel Roux Jr at Parliament Square, Tom Aikens at Somerset House, Vermilion and Cinnabar in Manchester, plus Opus One, Alto and the iconic bar at the five star Radisson Edwardian in Peter Street.

News about Rod Duncan / Adfonic / hybris / Collinson Latitude / Janet Titterton / Brand Potential / Julie Needle / PRODIR UK

Your latest marketing nuggets 

from theMarketingblog  

Get your story loaded into ‘Nuggets’ Call Will Corry 01784 434 412  will@themarketingblog.co.uk

Adfonic continues global expansion with launch of Asia Pacific operations and new US West Coast offices

Global mobile advertising marketplace Adfonic today announces significant milestones in its global expansion plans with the unveiling of new local operations in Singapore and San Francisco. The company is already driving over 8 billion and 12 billion ad requests in the Asia-Pac and US regions respectively. In addition, the company has released its latest growth metrics which demonstrate continued rapid growth and demand for mobile display advertising.

Who makes the UK's best meat pies?' / 'The Incredible Pie League Blog'

Who makes the best meat pie?

A chap called Jamie Horner has laid down an interesting challenge: who makes the UK’s best meat pies?  His vote: the humble but legendary Satterthwaite’s… http://www.satterth.co.uk/pies.html  

Tell the Incredible Pie League Blog your best meat pie maker.

Who will you vote for? Send your thoughts to will@themarketingblog.co.uk  or use the comments

NSMC / Kantar Media / PBS UK / O2 Media / Andy Marrs / CLINTON documentary ... Marketing Nuggets

Your latest marketing nuggets

from theMarketingblog 

Get your story loaded into ‘Nuggets’ Call Will Corry 01784 434 412  will@themarketingblog.co.uk  



NSMC launches event to boost adoption of best practice CSR strategies in business

London – Thursday 26^th January 2012 – The National Social Marketing Centre (NSMC), a world leader in the provision of insight led social marketing programmes, is set to host the NSMC Behaviour Change and CSR Academy & Conference on 26^st to 29^th March 2012 at 15Hatfields London, a top sustainable events venue. 

Latest news from Mubaloo / Met Office / LIMA UK / Swapit / SAS UK

Your latest marketing nuggets

from theMarketingblog

Get your story loaded into ‘Nuggets’ Call Will Corry 01784 434 412 will@themarketingblog.co.uk

Met Office goes to Android with Mubaloo

Mubaloo, a leading B2B and B2C mobile app developer, today announced the completion and launch of the Met Office’s first ever Android application. Available now through the Android Marketplace, the Met Office app includes a widget and severe weather alerts for users to access essential weather information directly from the dashboard. The app follows the top ranking Met Office weather app on iOS (iPhone and iPod Touch) which will also be re-launched with a new design and functionality implemented by Mubaloo.

New market research offer from LIMA UK arms members with vital information on their demographic market

For the first time LIMA UK members have access to vital market research, The Youthscape quarterly report and the OnTrack monthly tracker from Swapit, the UK’s leading online trading and swapping community for young people. 



SAS study: product availability biggest issue facing UK supermarkets

SAS UK, the leader in business analytics, have released the results of an in-depth study into consumer attitudes towards supermarket marketing. The research, carried out alongside Cranfield School of Management, shows that consumers are more engaged with their supermarket than their bank or mobile phone provider.

The majority of participants in the study (91%) had some engagement with their supermarket (be that via broadcast, personal experience, word of mouth etc) in a single month, versus 88% and 82% for bank and mobile providers respectively. But supermarkets need to update campaigns to cater for more online, mobile and social audiences. 


Get your story loaded into ‘Nuggets’ Call Will Corry 01784 434 412 will@themarketingblog.co.uk

See the full gallery on Posterous

After eight great years I am re launching theMarketingblog late January / early February 2012

ü  *A digital presence is just a way of life / *If in the real world, actions speak louder than words, in the realm of digital influence, actions speak louder than scores
Brian Solis

Q. Do you want to encourage the right profile and have quality positioning with clarity, freshness and authority for your company in 2012?

A. Create a series of quality content ‘Lead Story' articles with the new ‘View from the Top’ plan from theMarketingblog. Check the details here... http://goo.gl/Zy9Uq

Remember Google's recent update indicates an increasing significance being placed on the freshness of the content on your site. TheMarketingblog's 'View from the Top' plan means you get that important 'freshness'. It'a a no brainer.

Find out what the NEW Marketingblog can do for your company over the next six months. Please call me Will Corry 01784 434 412 for a marketing and sales chinwag will@themarketingblog.co.uk.

Your Time will be well spent - call now!

Is your social media marketing getting you results?

Find out more.. Will Corry 01784 434 412 will@themarketingblog.co.uk

Did you know YouTube now accounts for 1 in every 4 visits to a social network in the UK?

Are you missing out on an important social media opportunity?

Did you know YouTube now accounts for 1 in every 4 visits to a social network in the UK and 1 in every 30 visits online. Hitwise Intelligence, January 2012. http://goo.gl/XRq9F

YouTube was consistently one of the fastest moving websites within the Experian Hitwise Social Networking and Forums category and had six consecutive months as the fastest growing social site in the UK. Total visits to YouTube increased by 45% between December 2010 and December 2011 going up from 417 million visits to 606 million visits.

How can you capitalise on this opportunity? Talk to us at theMarketingblog about our new 'Motion Graphics' idea. We can create a three to four minute video for your company and then spread it across our five tested and proven marketing sites.The price is right too!

You can be getting your success story across to (a) UK marketing decision makers and (b) those hard to reach influencers. Does our 65,000 UK reach theMarketingblog has appeal to you?

If this sounds of interest to you call or email me Will Corry on 01784 434 412 will@themarketingblog.co.uk - any time.

UK retail music strategies and in store media technologies

Q. If you work in a retail group can you tell us which director or manager would be the decision maker on choice and supply of music strategies?

We are setting up a research paper on UK retail music strategies and in store media technologies. So far there has been real help and encouragement from Bruno Brookes of Immedia http://immediaplc.com/ - can you help also? Send to Will Corry   will@themarketingblog.co.uk  

Some retailers are getting their music strategies wrong. Wrong enough to send shoppers heading for the exits. By Bruno Brookes

New research : Nine out of 10 B2B marketers are currently using content marketing to grow their businesses. Are you?

According to MarketingProfs and the Content Marketing Insitute's recent study, titled B2B Content Marketing: 2012 Benchmarks, Budgets, and Trends, about one-quarter of marketers' annual budgets is spent on content marketing.

In addition, nine out of 10 B2B marketers are currently using content marketing to grow their businesses, However, content curation remains the biggest issue. Researchers found that 41 percent experienced challenges producing the type of content that engages prospects and customers. Similar results were found in an earlier study from HiveFire, which revealed the No. 1 content marketing challenge to be creating original content (73.6  percent). Making the time to do so (73 percent), finding high quality content (43 percent) and difficulty measuring results (36.5 percent) were also viewed as primary roadblocks.
Time may be an issue for marketers who utilize social media to distribute content, such as Twitter, LinkedIn and Facebook. According to the MarketingProfs study, the platforms are used by 73 percent, 71 percent and 70 percent, respectively. However, these outlets need to be constantly updated and monitored to achieve results, and can fail if nobody is assigned to the task.



Drive up your content curation marketing thrust by using the new ‘Brand Journalism’ plan from theMarketingblog. Call Will Corry today 01784 434 412 for a chinwag will@themarketingblog.co.uk

Question : Will you suffer from 'New Year Blues?

Here's a plan that will help you overcome the dreaded ‘New Year Blues’

Do you want to encourage the right profile and have quality positioning with clarity and authority for your company in 2012?

Create a series of quality content ‘Lead Story' articles with this new ‘View from the Top’ plan

Q. The question is ..What can you do to get your prospects over to a YES? 

Answer : Get the right kind of extra social media coverage plus email marketing, plus personalisation, plus great ‘Lead Story' positioning from January right through the rest of 2012

We create the very best quality, result driven stories for your company which can first of all be loaded into theMarketingblog http://www.themarketingblog.co.uk/ Better still you will be the lead story each time

We then use our new 'Spreadability Thrust' plan to get massive coverage using these stories in over 50 LinkedIn, Facebook Group Sites and Twitter.

Our LinkedIn Group sites Make real solid use of a well tested, quality names base of over 65,000 UK marketing decision makers and influencers in theMarketingblog

You get this 'no brainer' exposure in Social Media ...

1. All content tweeted out to theMarketingblog and Marketing Clout http://www.marketinguk.co.uk/  followers.
2. All content posted on marketing blog owned Facebook properties.
3. All content posted to posterous,  blogger and tumblr
4. Permanent hosting of your article on both theMarketingblog and Marketing Clout 

There is the very best of tracking so that you get a full reader results report each time. A complete data set for every reader that clicked through including email address, and in many cases first/last name, address and even telephone number

Most important of all the price is right - it will not break your marketing budget wide open . Call today 01784 434 412 and get your company social media savvy going for what will be a 'tricky' 2012.

Please call - we can have a chinwag and I can take you through the process step by step,

What is this ‘View from the Top’ plan going to cost?

Plan today to spend £185 per month to get this 'View from the Top'  Social Media / E Mail Marketing plan set up for your company from January onwards

Talk to us about payment by standing order on a monthly or quarterly basis.

For as little as £185 per month you can have twelve 'View from the Top' articles working for your business in 2012. Get started today for improved results in the first quarter of 2012.  - at only £185 per month it's great value and it will improve your bottom line figures - fact!


You can guarantee a 'View from the Top' position each time at only £225 per month.

Other options for you....

ü 7 exposures only £1,595 for seven special ‘Marketingblog’ top position articles spread over three months to six months.Plus you get all the support sites and social media thrust 

ü 15 exposures Also consider taking fifteen top position articles over seven to twelve months  – only £2,365. Plus all support sites and social media 

ü 25 exposures   Best value. The grand daddy of them all is twenty five top position articles at only £2,885. Plus all support sites and social media 

• They say word of mouth is the best recommendation you can get - and we agree!  
• Check out these glowing references from just a few of our happy, satisfied users!

Will Corry 01784 434 412 will@themarketingblog.co.uk   Call today - your time will be very well spent.

The new 'Converting clicks into engaged customers' plan at only £200 per month - The very best of theMarketingblog

Converting clicks into engaged customers with the 'View from the Top'social media and email marketing plan......

How to create a series of quality content 'View from the Top' articles for your company

Q.The question is ..What can you do to get your prospects over to a YES? 

Answer : Get the right kind of extra social media coverage plus email marketing, plus personalisation, plus great 'Top Spot' positioning from January 2012 right through to November 2012

What will this 'View from the Top' plan achieve for me?

We create the very best quality, result driven stories for your company which can firstof all be loaded into theMarketingblog http://www.themarketingblog.co.uk/ right up at the top of the site
We then use our new 'Spreadability Thrust' plan to get massive coverage using these stories in over 50 LinkedIn, Facebook Group Sites and Twitter.
Our LinkedIn Group sites
Make real solid use of a well tested, quality names base of over 65,000 UK marketing decision makers and influencers in theMarketingblog

You get this 'no brainer' exposure in Social Media ...

1. All content tweeted out to theMarketingblog and Marketing Clout http://www.marketinguk.co.uk/  followers.
2. All content posted on marketing blog owned facebook properties.
3. All content posted to all marketingblog owned posterous,  blogger properties.
4. Permanent hosting of your article on both theMarketingblog and Marketing Clout 

There is the very best of tracking so that you get a full reader results report each time. A complete data set for every reader that clicked through including email address, and in many cases first/last name, address and even telephone number

Most important of all the price is right - it will not break your marketing budget wide open . Call today 01784 434 412 and get your company social media savvy going for a 'tricky' 2012. Please call - we can have a chinwag and I can take you through the process step by step,

What is theTop Spot Plan going to cost?

ü 7 exposures only £1,595 for seven special ‘Marketingblog’ top position articles spread over three months to six months.Plus you get all the support sites and social media thrust 

 ü *15 exposures Also consider taking fifteen top position articles over seven to twelve months  – only £2,365. Plus all support sites and social media 

 ü *25 exposures   Best value. The grand daddy of them all is twenty five top position articles at only £2,885. Plus all support sites and social media 

Plan today to spend £200 per month to get this 'View from the Top'  Social Media / E Mail Marketing plan set up for your company from January onwards

Talk to us about payment by standing order on a monthly or quarterly basis.

For as little as £200 per month you can have twelve 'View from the Top' articles working for your business in 2012. Get started today for improved results in the first quarter of 2012.  - at only £200 per month it's great value and it will improve your bottom line figures - fact!

Will Corry 01784 434 412 Call now - your time will be very well spent

via marketinguk.posterous.com

Converting clicks to engaged customers to open up the doors to solid new business with a quality video like this for your company

Converting clicks to engaged customers by using great video content

This is a video we produced this time last November for http://www.themarketingblog.co.uk/  It worked very well indeed in the sense it opened up the doors to new business for us during the first six months of 2011.

If you want a quality video like this for your business and you want it spread across our six marketing blog sites plus extra coverage in http://www.marketinguk.co.uk/  call me today Will Corry, the UK Content Curator on 01784 434 412  will@themarketingblog.co.uk

Call today so that we can get you set up for more new business in 2012.

Don’t wait – call now 01784 434 412

New research : Content marketing has the ability to generate qualified leads while engaging prospects in a branded environment without busting the budget

When it comes to marketing strategies, content marketing has just been crowned king, far surpassing search engine marketing, public relations and even print, television and radio advertising as the preferred marketing tool for today's business-to-business entrepreneur.

So what exactly is content marketing? It's the creation and publication of original content -- including blog posts, case studies, white papers, videos and photos -- for the purpose of generating leads, enhancing a brand's visibility, and putting the company's subject matter expertise on display. HiveFire's researchers found that an impressive 82 percent of B2B marketers now employ content marketing as a strategy in their marketing programs. Coming in at a distant second place is search engine marketing at 70 percent, followed by events at 68 percent, public relations at 64 percent and print/TV/radio advertising at 32 percent.

Who else wants to engage people & drive sales with their social media strategies?

 'Best ways to engage people & drive sales'

Don’t worry, many others are asking us the same questions and also seek a competitive edge. With a 10 year track record in sourcing & providing quality content and integrating digital channels to reach & engage target groups for successful companies across marketing, service agency and event sectors, it won’t take us long to point you in the right direction.

We know everyone is being careful with spending hard earned income, but at just £250 for a two hour social media health check and discussion with us, you have a low risk opportunity for an immediate high return in the focus of your efforts and time expended.

And that’s not all.  We enjoy & want to stay around to help you after this first meeting with both implementation and high visibility of your stories through our integrated databases & resources in email marketing, LinkedIn, Twitter and Facebook as well as being there as a sounding board as you progress your social media activities.

·         We can do the leg work in joining you in up to 50 groups inside the LinkedIn set up – plus make you part of another 50 subgroups

·          We can utilise the five headline strategies to create up to 300% extra readership for your articles

·         We can improve click through results by up to 150% by showing you how to personalise ‘correctly’

·         We can help you align your employees, clients and prospects to your vision, interests and desired messaging in an engaging way that utilises the power of mass market social media platforms on a daily, largely automated, basis – which we can manage for you on a month by month basis as you build in-house expertise to run these for yourself in the medium term.

Interested? – please either e-mail me, Will Corry, will@themarketingblog.co.uk or call me on 01784 434 412 to see how we can help you to create a world of social media difference for your organisation.

http://www.themarketingblog.co.uk/

http://www.marketinguk.co.uk/