Sunday, 21 November 2010

“The Battle for the INBOX” - how business/marketers now have only 3 seconds to get someone’s attention in the INBOX


Norman Campbell of InBox Vision shows us how we can make better use of email marketing communications at 2020 Social Media. http://www.inboxvision.com/

There is a fierce war going on between brands/companies for prospects and customers attention in the INBOX. The average B2B decision maker get 150 emails per day, getting your message/offer heard above the clutter and noise in the Inbox is becoming more difficult and scientific. The old days of blast and hope are quickly dying. Business need to become smarter if they are to win their battle for their share of their prospects and customers inbox

The issues is about how business/marketers now have only 3 seconds to get someone’s attention in the INBOX and if you succeed in getting their initial attention they then have only a further 6 seconds to get them to act/respond. 9 seconds maximum

InboxVision is a new kind of online Email Marketing Business Intelligence that changes your email marketing world. It eliminates the guesswork and enables you to make faster, smarter email marketing decisions resulting in more sales.

InboxVision is a searchable online database that tracks, monitors and analyses email marketing campaigns in the UK, Ireland, United States and Canada. It's the easiest way to find out what email campaigns leading companies and competitors in your industry are sending out, and which email campaigns messages are working successfully for them.

Quickly track and analyse those email messages relevant to you, out of hundreds of thousands of email marketing campaigns from leading players and brands across your industry.
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