Wednesday, 12 January 2011

Warehouse enters the affiliate marketing space with affilinet

Fashion retailer turns to affilinet to boost online sales

affilinet, the specialist affiliate marketing company, today announces its appointment by leading UK women’s fashion retailer Warehouse.

The deal integrates Warehouse’s use of affiliate marketing into the retailer’s wider online strategy to increase visits to its site and maximise the number of consumer transactions over the internet.
As one of the biggest retailers for women aged between 18 and 35 on the high street, affilinet will use its network of publishers to develop an affiliate programme to support the selling of goods online.

The campaign will use a variety of media channels to attract traffic to the site including voucher code and email platforms, while also using more targeted affiliate models such as corporate employee benefit schemes, to help connect city workers with the Warehouse site to purchase their working wardrobe. The campaign will also run over social media sites such as ‘Chiconomise’ run by The Apprentice winner Michelle Dewsberry.

Warehouse chose affilinet because of the team’s experience at running campaigns seamlessly from start to finish and ability to drive success from the campaign autonomously. 

Fiona Harrison, Head of Ecommerce at Warehouse comments, “A number of other brands part of the Aurora Fashion Group, such as Karen Millen, Oasis and Coast, have implemented a series of successful affiliate marketing campaigns, so it made sense to adopt a similar strategy for Warehouse. Working with affilinet will be an invaluable component of the work we do to maximise campaign return on investment, especially in the run up to Christmas.”

Peter Rowe, managing director, affilinet UK continues, “This is an extremely exciting campaign to be involved with, especially as it is the first time Warehouse has used affiliate marketing. The deal further adds to our excellent portfolio of clients in the retail space, an important vertical in our business strategy. The campaign enables us to showcase our creativity, especially the work we are doing in the social media space to drive traffic and sales for the Warehouse website.”
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