Comparing the winners to the reported online buzz / Brit Awards / Meltwater Buzz

When we were sent a press release from Meltwater Buzz indicating what the public think and discuss in the online world about the Brit Awards we thought it would be fascinating to compare the winners to the reported online buzz 

The Winners

British Male Solo Artist – Plan B
British Female Solo Artist – Laura Marling
British Breakthrough Act – Tinie Tempah
British Group – Take That
British Single – Tinie Tempah, 'Pass Out'
Mastercard British Album Of The Year – Mumford & Sons, 'Sigh No More'
International Male Solo Artist – Cee Lo Green
International Female Solo Artist – Rihanna
International Breakthrough Act – Justin Bieber
International Group – Arcade Fire
International Album - Arcade Fire, 'The Suburbs'

What the public thought about and discussed in the online world

Here is the release ... Using Meltwater Buzz, we have looked at the top four categories of tonight’s Brit Awards to determine who, according to social media conversations, has the biggest online share of voice in terms of volume.  The results are based on monitoring online conversations which has happened the week in the run up to the awards (8th Feb – 15th Feb).

These results should not be seen or reported as predictions, but as what the public think and discuss in the online world. It will be interesting to see if the Brit Awards tonight is in tune with the public’s perception or not. 

The first breakdown is the % of online share of voice (SOV) for the most talked about artists nominated in the following categories:

·         British Male Solo Artist – Tinie Tempah

·         British Female Solo Artist – Cheryl Cole

·         British Group – Take That/ Mumford & Sons

·         British Breakthrough Act – Mumford & Sons