Thursday, 24 February 2011

Revolutionise your customer engagement / Money Mapping by Iain Lovatt of Blue Sheep

In this fuller version of the money mapping video, Iain Lovatt of Blue Sheep explains how the tool can revolutionise customer engagement.

Money Mapping is a modelling tool, developed uniquely by Blue Sheep®, which can take traditional segmentation (industry, size, location) and build it into a simple four dimensional table that redefines your customer segments, allowing you to deliver more new business from less marketing effort.

Blue Sheep Limited  / T +44 1242 545300 / F +44 1242 545301 E
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