Two years ago she noticed an increase in demand for one product, the Fjallraven Kanken, a curious backpack designed in Scandinavia and made using lightweight Japanese material.
She set up a website focused on this product, and I Love My Kanken was born.
As with many specialist fashion items, Lindsay has to work hard to make her product stand out from the crowd, whilst keeping up with competitors developments and innovations. After trialling other online marketing directories, Lindsay now uses free online search directory hotfrog exclusively.
When she puts new updates about her products on the Kanken hotfrog profile Lindsay finds her business on the first page of search engine results! The only challenge that I Love My Kanken now faces is keeping up with the demand generated - Lindsay counts among her clients; Hollywood film stars, celebrities, and even royalty!