OgilvyAction, the brand activation arm of the Ogilvy Group, has created a tactical Royal wedding-themed outdoor campaign for 3M’s Post-it Super Sticky Notes.
Campaign creative shows a giant Post-it Super Sticky Note with the names of the Royal couple hand-written with a heart, accompanied by the words ‘May you stick together forever. Congratulations’ - a light hearted connection between the product and the Royal wedding. The product strap-line is ‘Holds Stronger and Longer’.
The campaign goes live on Sunday 24th April for 2 weeks and appears in high-visibility sites across London. Locations include a 48 sheet outside Fulham Broadway station and a 48 sheet on the New Kings Road. These sites have been chosen due to the traffic and footfall numbers expected in the locations.
OgilvyAction has worked with 3M since Jan 2010 working across a range of its office and home/leisure products, including Scotch Tape and Post-it Super Sticky Notes.
Helene Manga, brand manager at 3M, said: “OgilvyAction came to us proactively with this initiative. As soon as we saw it we knew we couldn’t say no to the campaign. The Royal wedding is spreading cheer throughout the nation as millions, even billions of people across the world gear up for this wonderful celebration. OgilvyAction has placed Post-it Super Sticky Notes at the heart of the event with a humorous campaign that has as wonderfully light touch.”
Jason Wall business director at OgilvyAction, added: ‘Post-it Notes are an iconic product that everyone knows and loves. Given their status as a household name it made absolute sense to develop a tactical campaign that would reinforce the ubiquitous nature of the product and teasingly link them to the Royal wedding, through the Super Sticky messaging.