OgilvyAction creates cheeky Royal wedding ad campaign for Post-it Brand | London | Creative Boom Magazine

OgilvyAction, the brand activation arm of the Ogilvy Group, has created a tactical Royal wedding-themed outdoor campaign for 3M’s Post-it Super Sticky Notes.
Campaign creative shows a giant Post-it Super Sticky Note with the names of the Royal couple hand-written with a heart, accompanied by the words ‘May you stick together forever. Congratulations’ - a light hearted connection between the product and the Royal wedding. The product strap-line is ‘Holds Stronger and Longer’.
The campaign goes live on Sunday 24th April for 2 weeks and appears in high-visibility sites across London. Locations include a 48 sheet outside Fulham Broadway station and a 48 sheet on the New Kings Road. These sites have been chosen due to the traffic and footfall numbers expected in the locations.