Monday, 16 May 2011

How will mobile and digital signage combine to provide a compelling media proposition? / Screenmedia expo this week

FREE Show Floor Presentations at Screenmedia expo
Don’t miss out on some crucial insights and learning's from our following line-up:

In addition to over 100 exhibitors, Screenmedia expo will be providing four high value free to attend show floor education programmes bringing together thought leaders from across the spectrum of Digital Place-Based Media.

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Track 1 - Theatre 1
24/7 digital

FREE TO ATTEND
Click for more info

Day 1, 18th May, 1000 - 1200 | Day 2, 19th May, 1000 - 1130

   

Reaching consumers on the move 24/7
Carolyn Nugent, UK Head of Digital, Kinetic

   

The Consumer At The Heart Of Digital
Chris Hall, Head of Research, JC Decaux UK

   

The Importance of Targeting and Reach for Advertisers
Denise MacDonell Director & General Manager of Harris Digital Out-Of-Home (DOOH)

   

Integrating digital media effectively into shopping malls - Lessons, best practice and trends
Christian Vaglio-Giors, Neo Advertising

   

Screens that work, rest and replay at British Gas
Joe Till, Sales Director & John Hamersley, Chief Technology Officer, Saturn Communications Group

   

Urban and interurban digital signage channels in the transport sector
Oliver Hartmann, TMTFactory, Spain

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Track 2 - Theatre 1
Exploiting digital

FREE TO ATTEND
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Day 1, 18th May, 1330 - 1530 | Day 2, 19th May, 1130 - 1230

   

Mash-up metropolis: key trends for the media savvy city
Christine Outram, MIT SENSEable City Lab

   

From printed to digital menu systems
Tony Ingles, MD, Signature Digital Menus Ltd

   

How will mobile and digital signage combine to provide a compelling media proposition?
Tim Butler, Director, Akeman Solutions

   

Richer content drives sales at Harrods
Andrew McCall, Managing Director, ROI Team

   

Applying modern trends in digital signage for the Hellenic Duty Free shops
Zissis Lioupas, PhD, General Manager, CyberStream

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Track 3 - Theatre 2
Joining the dots

FREE TO ATTEND
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Day 1, 18th May, 1000 - 1200 | Day 2, 19th May, 1000 - 1130

   

The new square feet - how screens are changing retail
Ian Jindal Editor in Chief, Internet Retailing

   

Keynote: Creating a Cross Channel Brand Experience
Bryan Meszaros, Principal & Managing Director, OpenEye & Ross Haxton, Group Director, SCG London

   

Multichannel Media at The BuzzWall™: The Miami Dolphins and Sun Life Stadium Case Study
Denys Lavigne, President, Arsenal Media Inc., Arsenal Integrated

   

Reality, augmented
Vivian Rosenthal, CEO, GoldRun

   

The research and development roadmap: what to expect in the next 2 years.
Steve Robinson, Product Manager, ONELAN

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Track 4 - Theatre 2
Power to the people

FREE TO ATTEND
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Day 1, 18th May, 1330 - 1500 | Day 2, 19th May, 1200 - 1230

   

More Local, More Niche - User Generated Content Used from Social Media and Other Real-time Sources - The Good, The Bad and The Ugly Experiences
Steve Hales, Head of Sales & Marketing Camvine

   

Engage, Profile, Reward: – Using interactivity, game dynamics and the social graph to make a more powerful DOOH offering – Isn’t it more than just a check-in?
Paul Rawlings, CEO, Screenreach

   

Keynote: If your digital screens’ message cannot reach more than 20 feet, who cares?
Stephen Randall, CEO, LocaModa

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Panel discussion
Closing the gap: how can technology help DOOH media owners accelerate advertiser/agency adoption?

FREE TO ATTEND
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19th May, 12:45-1.30pm, Conference Room 1 - DOOH Media Lounge  

Summary: DOOH media owners may have covetable audience numbers and demographics, as well as offering advertisers a dynamic, compelling platform for their messages.

Participants: Panel members will include  Dirk Huelsermann, president of OVAB Europe and manager of DOOH solutions at NEC Display Solutions Europe;  Christian  Vaglio-Giors, CEO of Neo Media Group; Brian Dusho, international chair of the DPAA and CEO at BroadSign International; Gwen Coble, EMEA product manager for PSG retail solutions at HP; and Andreas Soupliotis, CEO, Ayuda.

Chair: Barnaby Page, editor, Screenmediamag.com.


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