Tuesday, 17 May 2011

Starts tomorrow Wednesday : never.no Execs to Speak on Effective Use of Interactivity at Screenmedia Expo 2011

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Two top never.no executives, Kelly Moulton and Scott Davies, will offer their insights at Screenmedia Expo 2011, May 18-19, in London.

Moulton, never.no’s executive vice president of marketing, will lead a how-to workshop on developing effective, interactive cross-media campaigns. Davies, the company’s vice president of sales for the U.K. and Ireland, will participate in FLEX, the DOOH-focused component of the expo, speaking on a panel covering the future of outdoor interaction.
Moulton’s workshop will include demonstrations of useful interactivity tools, as well as tips for content creation and discussion of appropriate pricing strategies, according to the Oslo, Norway-based company. Moulton has been actively investing in and building interactive media to drive marketing campaigns since 1995, said the company. Early in his career, he founded New York City’s Bottle Rocket, an online games and interactive TV company that produced MTV’s first televised video music award ceremony featuring audience participation via mobile SMS.
Outdoor advertising, including touch-screen, mobile and augmented reality
Davies’ panel will consider the new opportunities that digitization represents for outdoor advertising, including touch-screen, mobile and augmented reality, said the company. The other panelists are Justin Gibbons, founder of Work Research; Dan Dawson, digital director of Grand Visual; and Suneil Saraf, media group manager of PHD Media, according to the company.
Davies’ focus at never.no is enabling mass consumer interaction solutions that solve commercial aims while also being mindful of the legal and ethical responsibilities at the heart of any interactivity, said the company. Prior to joining never.no, Davies was a director of Million 2-1, the U.K.’s leading mobile interactive competition, lottery, and games company. He has also held senior positions at Eunite Ltd. and Sportal.com.
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