Screenmedia Expo 2011 / demonstrating digital signage solutions using IAdea media appliances as the playback device

Multiple IAdea Partners to Exhibit at Screenmedia Expo 2011

One of UK’s most high profile digital out-of-home shows, Screenmedia Expo 2011, will be open tomorrow May 18-19, Earls Court 2, London.

A number of IAdea’s partners will be present demonstrating digital signage solutions using IAdea media appliances as the playback device.

Starts tomorrow Wednesday : never.no Execs to Speak on Effective Use of Interactivity at Screenmedia Expo 2011

Two top never.no executives, Kelly Moulton and Scott Davies, will offer their insights at Screenmedia Expo 2011, May 18-19, in London.

Moulton, never.no’s executive vice president of marketing, will lead a how-to workshop on developing effective, interactive cross-media campaigns. Davies, the company’s vice president of sales for the U.K. and Ireland, will participate in FLEX, the DOOH-focused component of the expo, speaking on a panel covering the future of outdoor interaction.

Moulton’s workshop will include demonstrations of useful interactivity tools, as well as tips for content creation and discussion of appropriate pricing strategies, according to the Oslo, Norway-based company. Moulton has been actively investing in and building interactive media to drive marketing campaigns since 1995, said the company. Early in his career, he founded New York City’s Bottle Rocket, an online games and interactive TV company that produced MTV’s first televised video music award ceremony featuring audience participation via mobile SMS.
Outdoor advertising, including touch-screen, mobile and augmented reality
Davies’ panel will consider the new opportunities that digitization represents for outdoor advertising, including touch-screen, mobile and augmented reality, said the company. The other panelists are Justin Gibbons, founder of Work Research; Dan Dawson, digital director of Grand Visual; and Suneil Saraf, media group manager of PHD Media, according to the company.
Davies’ focus at never.no is enabling mass consumer interaction solutions that solve commercial aims while also being mindful of the legal and ethical responsibilities at the heart of any interactivity, said the company. Prior to joining never.no, Davies was a director of Million 2-1, the U.K.’s leading mobile interactive competition, lottery, and games company. He has also held senior positions at Eunite Ltd. and Sportal.com.

This week : Add value to your point of sale with merchant-operated, consumer-facing and self-service payment systems / Screenmedia expo

VeriFone Media is bringing its VeriFone Digital Network – VNET | Taxi  – to the UK, combining credit, debit and contactless payments with content from leading broadcast and online media partners, all on a remote controlled 15” screen all in the back of London taxi cabs to Screenmedia expo this week.

VeriFone Systems, Inc. (Verifone) is the global leader in secure electronic payment solutions. VeriFone provides expertise, solutions and services that add value to the point of sale with merchant-operated, consumer-facing and self-service payment systems for the financial, retail, hospitality, petroleum, government and healthcare vertical markets. VeriFone solutions are designed to meet the needs of merchants, processors and acquirers in developed and emerging economies worldwide.

When you sign-up with VeriFone to take card payments there are NO equipment or installation costs. Installation of the payment solution in your cab can be done easily in 2-3 hours, so your cab is back out on the street in no time. Additionally, via our extensive system reporting portal, you can keep track of all your transactions online in real time.

Scala's newest offering for the digital signage market, the QuickStart package, which supports HP's SignagePlayer at Screenmedia Expo

Next week's Screenmedia Expo will play host to Scala's newest offering for the digital signage market, the QuickStart package, which supports HP's SignagePlayer.  All of the PCs and 26 displays used on Scala's stand will be supplied by HP, including a 47" (119cm) panel.

"Never before has setting up a full-featured digital signage player been this easy," comments Gerard Bucas, Scala's chief executive. "We're incredibly pleased to introduce this new service in conjunction with the new Scala certified players from HP. We believe we have achieved a significant breakthrough for the industry."

iPONT / Witness a revolution - glasses-free 3D LCD display from iPONT at Screenmedia Expo 2011

iPONT showcases wide-angle, glasses-free 3D LCD display and real-time 3D broadcast technologies at Screenmedia Expo 2011

iPONT International, an innovator and technology partner in the glasses-free 3D market, today introduced a breakthrough 3D without glasses system that gives viewers the most convincing and immersive 3D-viewing experience to date.  Making its UK debut at the Screenmedia Expo (Stand No. F15, Earls Court 2, London), iPONT International will demonstrate its wide-angle auto-stereoscopic (glasses-free) 3D LCD display with the iPONT 3D TV Box, which converts any stereo 3D source, including ‘live’ 3D broadcasts, in real-time for viewing on a 3D without glasses screen.

"We are seeing much more demand for large video walls and synchronised content" / Adam Wilson, dZine

dZine, the digital-signage unit of Barco, expects a busy Screenmedia Expo with interest in its systems coming from a variety of sectors.


With the use of camera-recognition systems and interactive systems it is easier than ever before to prove whether customers are viewing or using the digital system. Thanks to this, more and more brands are willing to pay for a digital campaign."Said UK sales director Adam Wilson: "Retail is growing rapidly with more and more large-scale projects throughout Europe. We believe this is due to the ability to monitor and record customer engagement to the displays.

The company’s other main vertical markets – transport, higher education, corporate, and conferences/stadia – are also continuing to grow, according to Wilson, although customers are spending longer on proof-of-concept and trial phases before committing to full rollouts.

And there’s also ever-widening variety in the specifications of the systems that end users desire. Most of dZine’s customers now ask for interactivity of some kind, said Wilson, and like most in the sector he expects integration between digital signage and smartphones to be the major theme of 2011.

"We are seeing much more demand for large video walls and synchronised content," Wilson added. "Standard installations with one 16:9 landscape screen seem to be almost a thing of the past – customers are wanting more, and to create more of a wow factor. But we are also seeing an uplift in sales for our smaller, embedded screens. Our seven-, 15- and 19-inch screens with built-in dZine engine are being used more and more, for targeted point of sale, way-finding and for room-booking systems."

via dzine.be

Visit Scala at Screenmedia Expo and WIN an HP Palm Pre 2 Smartphone / Harry Horn, Scala

Win a HP Palm Pre 2 Smartphone at Screenmedia Expo

Visit Scala at Screenmedia Expo in London (May 18-19) at Stand E23 for FREE and discover...

  
...The New QuickStart Service combined with HP SignagePlayers
This innovative player setup offers a break-through in ease of use and the new QuickStart service offers a “zero-configuration” scheme, allowing even entry-level users a way to set up and manage a Scala digital signage network with ease. The HP SignagePlayer/Scala QuickStart solution features a locked-down Microsoft® Windows® Embedded operating system and a preconfigured Scala Player for outstanding performance and reliability.
...The Latest Scala 5 Software Developments
Scala continuously improves its software and at Screenmedia we will showcase the latest features.
...The Anonymous Video Analytics Technology from Intel
We have integrated the measurement capabilities of Intel® AIM Suite (Audience Impression Metrics), with Scala Ad Manager advertising management software. Experience a live demo at the Scala stand.

The future of out-of-home advertising is rosy, and digital / Screenmedia expo 2011

All it lacks now is a drinks dispencer

ROADSIDE billboards, posters on buses and subway escalators, ads in airport terminals—a type of publicity known as out-of-home advertising—used to be the dull end of the industry. No more. The falling price and improving quality of flat-screen displays mean that static posters printed on paper are being replaced by snazzy digital commercials with moving pictures, sound and sometimes interactive features.

Screenmedia expo 2011 is proud host to two days of thought provoking learning programmes, cutting-edge conferences, hightech showcases and an abundance of networking opportunities.

MagnaGlobal, a media researcher, predicts that worldwide spending on out-of-home advertising will expand by 8.3% in 2011 to about $26.4 billion, faster growth than that seen for other non-internet forms of advertising (see chart). Spending on digital billboards and posters is expected to double in the next five years, to $5.2 billion. William Eccleshare, who runs the international operations of Clear Channel, an American firm which is one of the largest out-of-home ad companies, thinks that in some countries more than 90% of its business will be digital by the decade’s end.

Screenmedia Expo preview: dZine, Harris, Signagelive

In the run-up to Screenmedia Expo, held in London 18-19 May, we're previewing highlights of the show floor and the conference rooms. Today, we take a look at three more exhibitors: dZine, Harris, and Signagelive.

dZine, the digital-signage unit of Barco, expects a busy Screenmedia Expo with interest in its systems coming from a variety of sectors.

Said UK sales director Adam Wilson: “Retail is growing rapidly with more and more large-scale projects throughout Europe. We believe this is due to the ability to monitor and record customer engagement to the displays. With the use of camera-recognition systems and interactive systems it is easier than ever before to prove whether customers are viewing or using the digital system. Thanks to this, more and more brands are willing to pay for a digital campaign.”

Intel has just confirmed it will present ‘The Connected Store’ at this year’s #ScreenMediaExpo

Geny Caloisi, European Editor
Intel has just confirmed it will present ‘The Connected Store’ at this year’s #ScreenMediaExpo. Intel’s ‘The Connected Store’ will be located on Stand E7 showing visitors how Intel technology is enabling the future by enhancing the in-store customer experience while retailers reach their operations goals. Experience interactive digital signage that allows users to visually access and browse a department store’s entire inventory at the touch of their fingertips, get special pricing via mobile, create outfits on a digital mannequin and then share virtually with friends. Tours of the Connected Store are available by appointment.

For two full days #ScreenMediaExpo will be the hub of activity for the European place-based marketing and emerging media sector (18-19 May, London’s Earls Court 2). Over 4,000 visitors are expected to walk the floor, attend the free learning programmes, co-located conferences and after-show celebrations.  Exhibitor numbers are also on track for a record year – the latest to sign up include Vizrt, Planar, Digiadvans, Premier Mounts, AMD, Melford Electronics, Adscreen, DGScreen, Galaxia and Eyetease.

Just confirmed at Screenmedia expo 18-19 May 2011 is the presence of Intel’s “The Connected Store”

Over 4,000 visitors are expected to walk the floor, attend the free learning programmes, co-located conferences and after-show celebrations. 

Exhibitor numbers are also on track for a record year – the latest to sign up include Vizrt, Planar, Digiadvans, Premier Mounts, AMD, Melford Electronics, Adscreen, DGScreen, Galaxia and Eyetease. Just confirmed is the presence of Intel’s “The Connected Store” and a new branded seminar presented by The Imperative Group. The FLEX London Conference has released its speaker list and the first LoveContent Annual Awards hosted by The Screen will take place on the evening of 18th May.

Intel’s “The Connected Store” will be located on Stand E7 showing visitors how Intel technology is enabling the future by enhancing the in-store customer experience while retailers reach their operations goals.

If you are a retailer, a brand, a media agency or future network owner don't miss "engaging customers with digital place-based media" / Screenmedia expo 2011

Imperative Group to run a free 2 hour seminar on the morning of the 2nd day of Screenmedia expo (May 19th) titled, "engaging customers with digital place-based media".

This compact session will provide delegates with three thought provoking presentations on digital signage orientation & best practice, embedding digital media into the retail proposition and exploring the value social media contributes to place based networks.

Presenting associates will include Stephen Randall, CEO of LocaModa and Mike Hiatt, President of Dynamic Retailing.

This session is run by the Imperative Group, independent digital place-based media experts with hands on experience developing and delivering successful and sustainable digital media projects for companies such as Walmart, Tesco, Kroger and CBS.

Presentations titles include:
1. Digital Signage orientation and exploration
2. How to increase value and engagement for brands & retailers via place-based social media
3. The Dawn of Dynamic Retailing: How Retailers and Brands can embrace media within the store environment

If you are a retailer, a brand, a media agency or future network owner, this session will provide insight, opinion and advice on how to plan, develop and execute effective digital out of home media networks, convey best practice and clarify the commercial opportunity to enhance your decision making process.

More information will be posted on the expo website shortly.  If you are interested in attending email me at chris.heap@imperativegroup.com
·         Screenmedia expo 2011 is proud host to two days of thought provoking learning programmes, cutting-edge conferences, hightech showcases and an abundance of networking opportunities. 18th - 19th May 2011, Earls Court 2, London.

Technology meets media at the only dedicated event for the European digital place-based media sector.

http://www.screenevents.co.uk/screenexpo2011 

JCDecaux Will Introduce Digital Screens After Winning New Contract / Screenmedia expo 2011

JCDecaux UK has been awarded an advertising contract by East Coast Main Line following a competitive tender. Previously held by CBS Outdoor, the contract covers outdoor, ambient and experiential advertising at 12 stations including York and Newcastle.

JCDecaux’s Chief Executive Officer, UK and Northern Europe, Jeremy Male, said, “This key contract will enable our clients to reach audiences travelling the East Coast Main Line between London King’s Cross and Scotland, strengthening our rail coverage in the North and North East. We have exciting plans to redevelop the advertising space, introducing new products including digital screens and Hi-Definition recyclable posters. “

[Ed. The digital 6 sheet in the picture is a mock-up]

• Screenmedia expo 2011 is proud host to two days of thought provoking learning programmes, cutting-edge conferences, hightech showcases and an abundance of networking opportunities. 18th - 19th May 2011, Earls Court 2, London.

Technology meets media at the only dedicated event for the European digital place-based media sector.

http://www.screenevents.co.uk/screenexpo2011 

How to create a very different good-luck message / New Campaign Merges Facebook and Astral Media's Digital Billboards / Screenmedia expo 2011

Lucky Penny, an Australian wine, is giving Facebook users the chance to send good-luck messages via Astral Out-of-Home’s Digital boards in Vancouver.

To participate, users have to log onto Facebook and sign up to the Lucky Penny’s page. Then, they can create a good-luck message on either the red or white wine branded templates provided. Once the message is submitted, it appears on the Digital billboards, using RSS technology.

The campaign was created by Open and the media was handled by Wills and Co.

Screenmedia expo 2011 is proud host two days of thought provoking learning programmes, cutting-edge conferences, hightech showcases and an abundance of networking opportunities.