Thursday, 2 June 2011

“Making a silent film about somebody doing absolutely nothing is a real challenge" / a global TV campaign for Credit Suisse


Euro RSCG London has launched a global TV campaign for Credit Suisse on the back of the highly regarded international press, poster and digital campaign featuring Roger Federer.
The TV campaign, which launches in May, was shot by film director Jordan Scott, Ridley Scott’s daughter. The ads also feature an original soundtrack composed by David Arch working alongside Mark Campbell and performed live by several well known jazz musicians including Guy Barker. “Making a silent film about somebody doing absolutely nothing is a real challenge. Jordan’s beautiful images capture that serenity but inject a compelling note of tension and intrigue.”
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