Gary Vaynerchuk is a true force in Web 2.0 marketing leveraging the power of social media. I have previously posted videos of Gary on my blog and I have personally interviewed him for my Internet Business Blueprint podcast and closely follow his business model and marketing principles. I came across this video today and wanted to share it with you.
Here are a few basic principles on how to use social media effectively: 1. Content is King! 2. Just do it … don’t wait for someone to tell you “how to use social media – be authentic. 3. Invite others to the conversation and don’t just focus on yourself. 4. Recognize that your customers and followers control the message, so care about your followers and listen. 5. Live in the communities that care about what you love and talk about it – everyday! In this CNN video Gary Vaynerchuk drives these points home in his usual entertaining way with clear and actionable advice. Gary also share a little insight into one of his greatest personal objectives, which just might surprise you or maybe not.