Friday, 3 June 2011

Consumers are no longer passive recipients of brand information, rather they are active co-producers of brand value / LinkedIn Group sites used with theMarketingblog


"Customers expect websites to sell to them. But increasingly, customers don't want to be sold to, they want to experience your brand and offerings through the experiences of others - so that is why your story needs to be upfront in as many social media sites as possible".


Recall that in a digital environment, less can be more.  In other words it’s not the quantity of information that leads to brand success, rather it’s the quality of information.  Consumers are no longer passive recipients of brand information, rather they are active co-producers of brand value. 

There is a need to empower consumers through brand websites which enable consumers to tailor facets of the brand to better meet their needs. 

Consumers are looking to their peer groups on the internet to help give endorsement or signals about rejection for brands.  They are aware about what brands stand for and even given tools to co-create “their” brand, provided there has been a lot of attention to developing brand values, consumers are unlikely to excessively “stretch” brands into unacceptable territory.

To find out how your story can be created with ‘quality of information’ and how it can be upfront in as many social media sites as possible including 50 LinkedIn Group sites call Will Corry, the UK Content Curator now. 01784 434 412 / will@themarketingblog.co.uk

Improved results
For a nominal fee Will Corry can explain / train your people how they can set up your success stories using LinkedIn Group sites as the mother ship....call now 01784 434 412

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