Tuesday, 7 June 2011

"Social Media has shaken good old reputation management to its core. Just ask BP, Nestle, Toyota" / Click here to register for the Social Media Influence Conference / June 14

09.05 - 09.15

Opening Remarks
Matthew Yeomans and Bernhard Warner, Editors of Social Media Influence and Directors, Custom Communication
09.15 - 09.45Benjamin Faes - Head of YouTube and Google Display EMEA
09.45 - 10.30The Mobile and Social Commerce Era
Mobile and social commerce are two of the most innovative and fastest growing areas in the social media economy. This conversation will explore what brands can achieve by embracing the two.
Jemima Garthwaite, Social Media lead at Poke, London
Azeem Azhar, CEO Peer Index
Peter Briffett, MD, Living Social UK, Ireland & Netherlands
Alex Pearmain, Head of Social Media at O2
Matt McAlister, Director of Digital Strategy, The Guardian Media Group
10.30 - 11.00COFFEE & NETWORKING
11.00 - 11.30Local Cause, Global Effect:
Addressing the challenge of personalised marketing on a global scale

Peter Crosby - Chief Sales Officer, Viadeo
11.30 - 12.00Anatomy of a Social Media Project Part I - Palladium Boots and Virtue
Here we showcase what we consider some of the most innovative and creative social media projects of the last 12 months.
Steven Appleyard, Head of Strategy, Virtue Worldwide
12.00 - 12.30Anatomy of a Social Media Project Part II - Sony Open Planet
Here we showcase another of the most innovative and creative social media projects of the last 12 months.
Kirsi Stewart, Communications Manager, Sony Europe
12.30 - 13.00Social Analytics and Customer Insight
Social media monitoring and listening is a hot topic, but how can we cut through the noise to deliver real insights to the business? This talk will look at how we can harness customer insights and data to bring the whole firm, not just the marketing department, closer to customers and help drive business improvement.
Lee Bryant, Director, Headshift
13.00 - 14.00LUNCH
14.00 - 14.30The Future of Online Listening
Stuart Handley, Communications Director, Dell
14.30 - 15.00Actionable Insights through Social Understanding
Selina Sykes, Senior Brand Manager at Unilever UK, will present an overview of Lynx's social media approach and how Social Analytics is used to generate relevant actionable insights
Selina Sykes, Senior Brand Manager, Lynx, Unilever, UK
Richard Downs, Business Director, Infosys Europe
15.00 - 15.30Talk Your Way Out of a Crisis
Social Media has shaken good old reputation management to its core. Just ask BP, Nestle, Toyota and so many the companies. This panel discussion will look at the lessons of the Deepwater Horizon crisis and will detail what you need to consider when creating a social media crisis communications strategy.
Moderator: Bernhard Warner, Editor of Social Media Influence.com
Chris Reed, Managing Partner, Brew Digital
Neil Chapman, Alpha Voice Communications
15.30 - 15.50Anatomy of a Social Media Project Part III - Tesco.com's Lifestyled
Here we showcase the third in our series of innovative and creative socia media projects of the last 12 months.
Catherine Flynn, Account Executive We are Social
Zoe Macerlain, Social Media Manager, Tesco.com
15.50 - 16.20The Storytellers
Every brand that wants to succeed in social media now must be an effective storyteller. This panel discussion will consider who should tell the social story, how agencies and companies work together to develop creative social media storytelling and what you shouldn't do when creating social branded content.
Moderator: Antony Mayfield, founder, Brilliant Noise
Richard Sambrook - Global Vice Chairman & Chief Content Officer, Edelman
Andy Hobsbawm - Co-founder, Do the Green Thing
Liza Bate, Social Media Manager at Orange UK
Nik Roope, Creative Director, Poke
16.20 - 16.50Publish or Die: Why All Brands are now Media Companies
Matthew Yeomans and Bernhard Warner, Directors Custom Communication & Editors, Social Media Influence
16.50 - 17.00Closing remarks
17.00- 18.00Drinks Reception
SMI Special Report 2010
SMI Report - The State of Social Media Jobs 2010
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