Mark Pigou's message about Internet Retailing Expo / Screenmedia expo 2012 / Social Media Influence

Internet Retailing:
We have IRX - Internet Retailing Expo at the NEC in Birmingham, UK on March 21-22. A 2 day free to attend trade show with 4 conferences and 8 workshops plus over 120 exhibitors.
Register online here for an e-badge or m-badge - www.internetretailingexpo.com
Weekly news and magazine subscriptions to Internet Retailing magazine can be found on www.internetretailing.net

Screenmedia - Digital Signage, DOOH & Digital Place Based Media:
Screenmedia expo 2012 takes place in London on May 16-17 - Free to attend 4 conference tracks, Cisco and Broadsign workshops, a bus tour of digital installations at Westfield Shopping Centre and the London Olympic venues and all the latest digital signage developments - register online at www.screenevents.co.uk

Social Media Influence:
The longest running social media conference in Europe takes place on June 12 in London - a stellar line up of speakers and always a sold out event so do try and book early.
Visit  - http://socialmediainfluence.com/conference2012/
For weekly news, online training and reports subscribe at www.socialmediainfluence.com
Do drop me a line or call me if you would like further details or to discuss.
Mark Pigou
UK +44-(0)7970579288
USA +1-917-261-4795
skype; mpigou
Events & Media www.screenevents.co.uk

What makes a story worth sharing? / Social Media Influence 2011

ü  What makes a story worth sharing?
ü  How can brands learn to create stories worth sharing on social media?
ü  And how can they learn to interpret the stories being shaped by the steady stream of live customer data flowing out of social media sites?

Warc Blog: Insights from the Social Media Influence conference

The Social Media Influence 2011 conference may not have yielded conclusive answers to these questions. But it did showcase the variety of ways brands are wrestling with such dilemmas.

Warc will shortly publish a brief summary of key themes from the event's morning sessions. For Twitterati, here's the condensed version:

1. Review whether you need a discrete social media team. Most presenters argued that companies needed to incorporate social media elements into all their activities, not into a specialist unit. "If a story is worth sharing, that is a social media campaign", said Benjamin Faes, head of YouTube and Google EMEA and the opening keynote speaker. The speaker from Sony, however, argued that she still needed a specialist social media agency to deliver parts of Sony's Open Planet Ideas, an open innovation project to encourage sustainable ideas.
2. There is a lengthening list of mainstream brands that have benefited from shareable branding campaigns. But according to Faes, "the competition is not that big yet". As examples of campaigns built for social media sharing, he referenced campaigns such as Old Spice's The Man Your Man Could Smell Like, Perrier's Can you handle the heat? and Volkswagen's The Force.
3. Brands should think like modern media companies: offer authentic stories, place these stories where audiences naturally consume content and talk to people continually.
4. Mobile has added a different element to social media. Twitter is optimised for mobile, Facebook is not and neither are many leading websites. However, some brands are already spurning apps because of the development overheads and Apple royalty costs involved in apps, preferring to optimise their existing websites for mobile use.
5. S-CRM (Social Customer Relationship Management) is the new buzzword for combining soft social media metrics with more conventional customer records and sales data. But no-one really knows how to do this well in practice yet. Or even what it is.
6. Let lots of people in your company look at and respond to social media data. Your goal should not be solely to use feedback on Twitter and Facebook to improve your customer service but to exploit it to change the internal culture of your company.

Warc Blog: Insights from the Social Media Influence conference

Here are the 10 rules of social media courtesy of Millward Brown / Social Media Influence , June 14, London

via linkedin.com

Marketers struggling with their social media strategy may be having trouble because they haven’t yet grasped how to move from being a faceless corporation to a “friend.”

Unlike the approaches of the past, these new “rules of engagement” for social media mean marketers need to adjust the way they approach consumers.

Because they have not fully explored how to go about changing their approach, some companies are paralyzed between doing nothing at all and doing only the bare minimum and thinking they’re done. Here are the 10 rules of social media courtesy of Millward Brown.

Find out more at Social Media Influence , June 14, London

"Social Media has shaken good old reputation management to its core. Just ask BP, Nestle, Toyota" / Click here to register for the Social Media Influence Conference / June 14

09.05 - 09.15 Opening Remarks Matthew Yeomans and Bernhard Warner, Editors of Social Media Influence and Directors, Custom Communication 09.15 - 09.45 Benjamin Faes - Head of YouTube and Google Display EMEA 09.45 - 10.30 The Mobile and Social Commerce Era Mobile and social commerce are two of the most innovative and fastest growing areas in the social media economy. This conversation will explore what brands can achieve by embracing the two. Jemima Garthwaite, Social Media lead at Poke, London Azeem Azhar, CEO Peer Index Peter Briffett, MD, Living Social UK, Ireland & Netherlands Alex Pearmain, Head of Social Media at O2 Matt McAlister, Director of Digital Strategy, The Guardian Media Group 10.30 - 11.00 COFFEE & NETWORKING 11.00 - 11.30 Local Cause, Global Effect: Addressing the challenge of personalised marketing on a global scale Peter Crosby - Chief Sales Officer, Viadeo 11.30 - 12.00 Anatomy of a Social Media Project Part I - Palladium Boots and Virtue Here we showcase what we consider some of the most innovative and creative social media projects of the last 12 months. Steven Appleyard, Head of Strategy, Virtue Worldwide 12.00 - 12.30 Anatomy of a Social Media Project Part II - Sony Open Planet Here we showcase another of the most innovative and creative social media projects of the last 12 months. Kirsi Stewart, Communications Manager, Sony Europe 12.30 - 13.00 Social Analytics and Customer Insight Social media monitoring and listening is a hot topic, but how can we cut through the noise to deliver real insights to the business? This talk will look at how we can harness customer insights and data to bring the whole firm, not just the marketing department, closer to customers and help drive business improvement. Lee Bryant, Director, Headshift 13.00 - 14.00 LUNCH 14.00 - 14.30 The Future of Online Listening Stuart Handley, Communications Director, Dell 14.30 - 15.00 Actionable Insights through Social Understanding Selina Sykes, Senior Brand Manager at Unilever UK, will present an overview of Lynx's social media approach and how Social Analytics is used to generate relevant actionable insights Selina Sykes, Senior Brand Manager, Lynx, Unilever, UK Richard Downs, Business Director, Infosys Europe 15.00 - 15.30 Talk Your Way Out of a Crisis Social Media has shaken good old reputation management to its core. Just ask BP, Nestle, Toyota and so many the companies. This panel discussion will look at the lessons of the Deepwater Horizon crisis and will detail what you need to consider when creating a social media crisis communications strategy. Moderator: Bernhard Warner, Editor of Social Media Influence.com Chris Reed, Managing Partner, Brew Digital Neil Chapman, Alpha Voice Communications 15.30 - 15.50 Anatomy of a Social Media Project Part III - Tesco.com's Lifestyled Here we showcase the third in our series of innovative and creative socia media projects of the last 12 months. Catherine Flynn, Account Executive We are Social Zoe Macerlain, Social Media Manager, Tesco.com 15.50 - 16.20 The Storytellers Every brand that wants to succeed in social media now must be an effective storyteller. This panel discussion will consider who should tell the social story, how agencies and companies work together to develop creative social media storytelling and what you shouldn't do when creating social branded content. Moderator: Antony Mayfield, founder, Brilliant Noise Richard Sambrook - Global Vice Chairman & Chief Content Officer, Edelman Andy Hobsbawm - Co-founder, Do the Green Thing Liza Bate, Social Media Manager at Orange UK Nik Roope, Creative Director, Poke 16.20 - 16.50 Publish or Die: Why All Brands are now Media Companies Matthew Yeomans and Bernhard Warner, Directors Custom Communication & Editors, Social Media Influence 16.50 - 17.00 Closing remarks 17.00- 18.00 Drinks Reception Resources Download Brochure How to get there

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Social Media Influence June 14 / Hear Headshift director Lee Bryant speak at the conference

Headshift is a sponsor of Social Media Influence 2011.

Register now to hear Headshift director Lee Bryant speak at the conference

SMI 2011 / London / "Speakers this year are heavy on actual social media managers from UK based companies (Sony UK, Tesco, O2)"

via socialmediainfluence.com

"Final bookings are being taken for SMI 2011 which takes place of June 14 in London. This is always a good event, especially for those taking on the responsibility for developing social media within an organisation.

It is not an agency-fest and I note the list of speakers this year is heavy on actual social media managers from UK based companies (Sony UK, Tesco, O2) who will be talking about their experience, rather than ‘gurus’ or people with products to sell.

Definitely worth attending if you have (or would like to have) responsibility for social media within your organisation"



SMI Annual conference June 14 London - Earlybird rate ends May 13 - Save £200.00!

14th June 2011  |  Cavendish Conference Centre  |  London

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Welcome to the 6th Annual Social Media Influence Conference

Save £200.00 and register for the 6th Annual "Social Media Influence" conference in London on June 14 - before the rate expires on May 13. Conference website, speakers, agenda and registration

http://socialmediainfluence.com/conference2011/  

No one can deny the effect social media has had on business. More than 65 percent of the largest 100 international companies now have active accounts on Twitter, at least 54 percent have a Facebook fan page, 50 percent have a YouTube channel, and one-third (33 percent) have corporate blogs. At the same time more and more FTSE 100 companies are interested in incorporating social media within the enterprise while forward thinking companies are employing social media thinking in their recruitment, customer service, research and development and sustainability communications.

Who else needs information on the Social Media Influence 2011 Conference

via socialmediainfluence.com

http://socialmediainfluence.com/conference2011/index.html