Wednesday, 31 August 2011

The agenda for the a4uexpo London Performance Marketing conference and exhibition has been announced : Marketing News from Marketing Clout

http://www.a4uexpo.com/london/

Europe's largest Performance Marketing portal, affiliates4u, has released details of the agenda for the two day performance marketing conference.

The a4uexpo is set to take place at the Hilton Metropole in London on the 18th and 19th October 2011; giving affiliate marketers, entrepreneurs, merchants, start-ups and agencies the opportunity to get together and take part in various seminars and discussions about industry-relevant topics.
The a4uexpo is now in its 5th year and has become a key date in the affiliate calendar. This year's event has secured a wide range of high profile sponsors such as BT, Argos, eBay, Affiliate Window and Legal and General.
The agenda for the a4uexpo London Performance Marketing conference and exhibition has been announced
The complete agenda for day one of the a4uexpo London can be found here and the full agenda for day two can be found here.
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Agenda for a4uexpo London Announced with Key Speakers

The agenda for the a4uexpo London Performance Marketing conference and exhibition has been announced, with details of events that will take place on 18th and 19th October 2011 and information about key speakers and activities included.

Europe’s largest Performance Marketing portal, affiliates4u, has released details of the agenda for the two day performance marketing conference.


The a4uexpo is set to take place at the Hilton Metropole in London on the 18th and 19th October 2011; giving affiliate marketers, entrepreneurs, merchants, start-ups and agencies the opportunity to get together and take part in various seminars and discussions about industry-relevant topics.

The a4uexpo is now in its 5th year and has become a key date in the affiliate calendar. This year’s event has secured a wide range of high profile sponsors such as BT, Argos, eBay, Affiliate Window and Legal and General.

The agenda for the a4uexpo London has now been announced and details of events on day one and two have been released. A schedule of day one and two with some of the events (non-exhaustive) included can be found below;

Day One - 18th October

TimeEventSpeakersWho for?
9:00-10:00The Science of Influence and EngagementStephen Pavlovich (Conversion Factory)
Kelvin Newman (Site Visibility)
Will Critchlow (Distilled)
Affiliate
Agency
Coffee Break 10:00-10:30
10:30-11:30How to SEO like a Super AffiliatePatrick Altoft (Branded3) Affiliate
Merchant
Session Break 11:30-12:00
12:00-13:00

Looking Beyond the Sale to Value Attribution

Helen Southgate (BSkyB)
Matt Swan (Affiliate Window)
Affiliate
Merchant
Agency
Hot Hilton Lunch 13:00-14:30
14:30-15:30Mobile & M-Commerce; The complete picture Kevin Edwards (Affiliate Window and Buy.at) Everyone
Coffee Break 15:30-16:00
16:00-17:00

Are Incentivised Customers Really Valuable?

Carla Arrindell (OMG)
James Little (Top Cashback)
David McNiven (MEC)
Stephen Morris (RBS)
Everyone
Session Break 17:00-17:15
17:15-18:15

Leveraging Social Influence & Facebook

Jamie Kenny (Jam)
Simon Spaull (TBG Digital)
Everyone
Expo Hall Drinks Reception 18:00-19:00
Official a4uexpo London party 20:30-1:00

Day Two - 19th October

TimeEventSpeakersWho for?
09:30-10:30

Search Optimisation Q&A with David Naylor

David Naylor (Bronco) Everyone
Coffee Break 10:00-11:00
11:00-11:45

The Future of Shopping : How Performance Marketing Fits

Greg Le Tocq (vouchercloud)
Lolly Mason (Tradedoubler)
Jason Spievak (Ringrevenue)
Everyone
Session Break 11:45-12:00
12:00-13:00

Google Signals: What Matters for Affiliates?

 

Razvan Gavrilas (CognativeSEO)
David Naylor (Bronco)
Marcus Tandler (Tandler.Doerje.Partner)
Affiliate
Merchant
Agency
Network
Hot Lunch 13:00-14:30
14:30-15:30

Creative SEO: Content, Links & Technology

To be announced Everyone
Coffee Break 15:30-16:00
16:00-17:00

The Insider’s Guide To User Generated Content

Richard Falconer (BigMouthMedia)Everyone
Session Break 17:00-17:15
17:15-18:15

New Ways to Drive Revenue from PPC

Sri Shrama (Net Media Planet)Everyone

The events shown above are just a selection of the discussions and seminars on the separate days at the a4uexpo London. However, there will be more than one seminar happening at the same time.


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