"To Monetise or Not to Monetise - And How?" / Internet Retailing in London tomorrow 4th October 2011 /

Representatives From Trader Media Group and Shop Direct Group to Share E-Commerce Media Success Stories

HookLogic, provider of e-commerce media services and solutions, announced that its CEO, Jonathan Opdyke, will lead a workshop at the 2011 Internet Retailing Conference focused on site monetisation strategies and e-commerce media opportunities for retailers. During the workshop, Opdyke will present case studies alongside retail leaders that have unlocked non-transactional revenue from their e-commerce sites, including Shop Direct Group and Trader Media Group.

In its sixth year, the annual Internet Retailing Conference is the UK's leading event for online and multichannel retailers. This year's agenda and workshops will focus on the evolution of the e-commerce environment and how retailers can keep up with changes in consumer behaviour, competition and market growth.

"To Monetise or Not to Monetise - And How?"

On 4 October at 11:20 a.m., Opdyke will lead a workshop titled, "To Monetise or Not to Monetise - And How?" The workshop will examine how e-commerce sites are evolving and adapting as more shoppers than ever before are leveraging e-commerce sites as research tools. Today, retailers can no longer ignore the high value of their site's traffic or the influx of requests from their brand partners that want more visibility in front of highly targeted, in-market shoppers.

During the workshop, Opdyke will show, through real-world case studies and alongside representatives from Shop Direct Group and Trader Media Group, how e-commerce media can preserve the sanctity of the e-commerce environment by maintaining a seamless, positive shopping experience, while unlocking new non-transactional revenue from retail websites. Attendees will learn how to assess the value of their own retail sites and how to begin implementing monetisation strategies as soon as they get back to the office -- before their competitors.

The "To Monetise or Not to Monetise - And How?" workshop will take place in Room C. The workshop is free, and interested parties may obtain full details and register online at: http://screenevents.co.uk/IR2011/workshops_Hooklogic.html. To learn more about HookLogic's upcoming events, visit: http://hooklogic.com/news/News.aspx.

About HookLogic
HookLogic powers e-commerce media, a revolutionary way for brands and shoppers to connect in and around the e-commerce environment. For retailers, HookLogic drives a new, high-profit, media-based revenue stream. For marketers, HookLogic creates unprecedented opportunities to influence in-market shoppers at key decision points. Headquartered in New York City, the company has offices in Ann Arbor, MI, Atlanta, GA and Manchester, UK. Clients include Expedia, Overstock.com, and Kiddicare.com. Learn more at www.hooklogic.com.