Your latest marketing nuggets
from theMarketingblog
Get your story loaded into ‘Nuggets’ Call Will Corry 01784 434 412 will@themarketingblog.co.uk
LAUNCH OF ON-THE-GO CITY NETWORK
Renew, the first of a new generation of “on-the-go” media, is now broadcasting on the streets of the City, the financial heart of London, bringing together the best of broadcast, out-of-home, online and wireless communication.
FOX KALOMASKI CROSSING TEAMS FISHERMAN’S FRIEND UP WITH PAPA JOHN’S FOR A FACEBOOK PROMOTION
London, 30 January 2012: Fisherman’s Friend, the iconic British lozenge, has been brought together with Papa John’s nationwide pizza network by Fox Kalomaski Crossing (FKC), the integrated marketing communications company.
The promotion and competition encourage Papa John’s pizza customers to sample Fisherman’s Friend lozenges and then upload their own personal Taste-Look video or photograph to Facebook.com/FishermansFriendUK. This is to amplify the centrepiece of both new Fisherman’s Friend TV commercials – an amusing split-screen sequence showing the different facial expressions caused by experiencing the strength of a Fisherman’s Friend extra strong lozenge.
“OH WHAT A BEAUTIFUL ADVERTISING CAMPAIGN”
PomeGreat, the UK’s leading producer of pomegranate juice and juice blends is set to unveil its first ever TV advertising campaign as part of a £2 million relaunch of the brand, which also includes print media, social media, PR and in-store promotional support.
Vidioh drives resurgence in direct marketing with unique TV card
The direct marketing industry looks set to be reinvigorated by a UK-based company that has found a new way of combining the power of high resolution video with the targeted personalisation of direct mail to create high impact and extremely effective direct marketing communications.
The Vidioh screens are the latest ultra-thin LCD screen technology, which can be built into just about any traditional marketing media, including brochures, direct mail pieces, point of sale and invitations.
No comments:
Post a Comment