PR agency Pier has started 2012 with a celebration having scooped the PR business for both The City Kitchen and Ken Hom’s range of meals in the run up to Chinese New Year.
Pier has been appointed to launch The Skinny One, a new range of delicious, low calorie meals from The City Kitchen. On shelf in Tesco from January the new 350 calorie meals have been created by Jason Gladwin and The City Kitchen team who have worked together to create great tasting dishes made with quality, fresh, hand prepared ingredients to bring some inspiration to meal times.
The team is also working with TV presenter and bestselling author Ken Hom, promoting his range of meals in the run up to Chinese New Year which starts on 23rd January. Pier is undertaking consumer PR activity to encourage people to hold their own Chinese New Year celebrations, highlighting the special promotional deals available on Ken Hom’s range of meals and promoting Ken’s Guide to Chinese New Year which is full of hints and tips for hosting the perfect celebration and can be downloaded from www.kenhombigflavours.co.uk.
Ken Hom comments: "Throughout my long forty year career I have worked with many marketing and public relations companies. Without a doubt, Pier is among the best. The team is thoroughly professional but relaxed with a human touch which makes working with Pier such a real pleasure."
Set up in 2008, Pier works for clients across multiple sectors and recently became the only Suffolk PR agency to win at the East Anglian PRide Awards: achieving an impressive 2 gold and 1silver at the awards ceremony in November 2011.