Nuggets : To celebrate its 30th anniversary, Sandals and Beaches Resorts is delighted to announce the launch of a new fleet of branded taxis across the United Kingdom. Taxi wraps remain a key advertising medium for the brands’ positions and the Luxury Included® resort company has sponsored wraps on 200 taxis nationwide, with a primary focus on London, Manchester, Glasgow, Leeds, Birmingham and Newcastle.
MD Communications joins forces with Hook International to offer global consultancy
Nuggets : In a move that shows that despite the economic doom and gloom in the UK and our euro isolation, foreign law firms are still beating a path to the UK's doors, MD Communications and Hook International announced today that their consultancies will join forces to offer a bespoke global PR and regulatory consultancy to the world legal market.
Virgin Media launches new customer magazine
Nuggets : Virgin Media is this month launching its new customer magazine, working with Redwood, the UK’s leading strategic content agency. The magazine will reflect Virgin Media’s customer communications strategy to engage and interact with customers and encourage discovery and exploration of the full range of Virgin Media’s next generation entertainment, broadband and mobile phone services.
Shoppers ‘sold out’ by retailers in December 2011
Nuggets : As the January sales come to an end, Lightspeed Research has surveyed 1000 people to understand how the retailers’ selling tactics in the lead up to Christmas 2011 are viewed by consumers. With many retailers slashing prices in the final run up to the big day, how many shoppers were frustrated and annoyed at seeing items they’d bought earlier reduced in price? And what impact will this have on Christmas shopping behaviour in 2012? Have these short-term tactics done long-term damage?
Google, Amazon and M&S rated best brands by consumers
Nuggets : The latest annual YouGov BrandIndex league table reveals that Google, Amazon and Marks & Spencer remained the most highly-rated brands by UK consumers in 2011 for the second year running.
Brands undertaking market research reap rewards through customer loyalty, finds market leader Cint
Nuggets : A survey out today from global provider of smart solutions for gaining market insight, Cint, has found that brands investing in market research will reap rewards, with almost two-thirds (62%) of those surveyed stating they were more likely to purchase a brand’s product if they were asked their opinion in a study.
If you want your release included in Nuggets send it through to Will Corry on will@themarketingblog.co.uk 01784 434 412
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