News about Rod Duncan / Adfonic / hybris / Collinson Latitude / Janet Titterton / Brand Potential / Julie Needle / PRODIR UK

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Adfonic continues global expansion with launch of Asia Pacific operations and new US West Coast offices

Global mobile advertising marketplace Adfonic today announces significant milestones in its global expansion plans with the unveiling of new local operations in Singapore and San Francisco. The company is already driving over 8 billion and 12 billion ad requests in the Asia-Pac and US regions respectively. In addition, the company has released its latest growth metrics which demonstrate continued rapid growth and demand for mobile display advertising.


Announcing hybris OnDemand  

 hybris, a leading provider of eCommerce and multichannel communication software, today announced the launch of hybris OnDemand.  hybris OnDemand provides mid-market B2B and B2C organizations with the hybris multichannel commerce platform  in a ‘Pay as you Grow’ subscription model.  Configured and set up by hybris partners, and as part of a unique hybrid deployment solution, hybris OnDemand enables organisations to quickly and easily launch future proof multichannel commerce strategies, without large in-house IT investments.

Collinson Latitude Calls On The Travel Industry To Reignite Customer Engagement
 As 2012 shapes up to be a competitive year for companies in the travel industry, Collinson Latitude, a global provider of incremental revenue products, is calling on airlines and hotels to reignite their loyalty programmes to reflect changes in consumer behaviour.
 Collinson Latitude director Janet Titterton says: “The travel market remains hugely competitive, and customers are demanding the highest standards, so companies need to be innovative and ensure their loyalty programmes engage customers and offer relevant, personalised rewards which excite them. Companies whose reward programmes do not offer tangible value for money will be left behind by their competitors.”
Brand Potential celebrates acceleration with senior appointments
Brand Potential, one of the UK’s fastest growing brand consultancies, has appointed three senior members of staff to support the steady and consistent growth it has enjoyed since its launch in 2010.

Joining the agency is Julie Needle as Marketing Director, who brings a wealth of expertise from a 20-year career working on both client and agency side and will be defining the agency’s marketing and business development strategies.

ROD DUNCAN RETIRES AS MD AT PRODIR UK

Well known and respected promotions industry guru, Rod Duncan, has retired as MD of Prodir Ltd, a position he held for 19 years. Whilst the brand was already established in Switzerland and Germany,Rod founded Prodir’s UK operation, based in King’s Lynn, Norfolk, in 1993 and took the prestige marque from being unknown in the UK promotional sector to being the leading pen brand.

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