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Adfonic continues global expansion with launch of Asia Pacific operations and new US West Coast offices

Global mobile advertising marketplace Adfonic today announces significant milestones in its global expansion plans with the unveiling of new local operations in Singapore and San Francisco. The company is already driving over 8 billion and 12 billion ad requests in the Asia-Pac and US regions respectively. In addition, the company has released its latest growth metrics which demonstrate continued rapid growth and demand for mobile display advertising.

hybris / How to link directly to customers searching for products through the Google Local Shopping (GLS) service

...pioneering initiative paves the way for retail revolution...

London – 7 December, 2011 hybris, a global leader in multichannel commerce solutions, has announced the development of a new plug-in for its B2C Commerce solution, in association with the world’s leading family leisure, baby care and toy megastore, Toys “R” Us. The plug-in enables the retailer to link directly to customers searching for products through the Google Local Shopping (GLS) service with the reassurance that its product information and availability is completely up to date. 

Local Shopping is a service offered by Google that is designed to bring together local stores and people who are shopping online.

Retailers submit the products in their bricks and mortar stores through to Google, enabling them to reach out to customers searching for specific items, and communicating the availability and location of the product at a store close to their own location.

The hybris plug-in has been developed for Toys “R” Us (http://www.toysrus.co.uk/) in partnership with Neoworks, hybris’ specialist ecommerce solutions partner. Neoworks has been responsible for integrating the hybris B2C Commerce platform for the retailer as part of its multichannel strategy in the UK.