In the digital age, every business is in the publishing industry. And that includes yours
Michael Parrish DuDell writes ...
In the digital age, every business is in the publishing industry.
And you can thank technology for that.
When technology (read: the Internet) became the nucleus of our lives, it changed the DNA of many businesses. But only a handful was as violently disrupted as the publishing industry.
For over a hundred years, the publishing supply chain remained relatively static: writer creates content; publisher edits, markets and prints content; retailer distributes content. That's it. End of story. But the Internet shook everything up by streamlining the entire process and creating a new model: content creator writes, edits, markets, publishes and distributes content.
Does this system still require a platform? Yes, of course. Is it the kind of brick and mortar outfit that once stood so pervasively between creator and consumer? Absolutely not. Content in 2012 is designed to be shareable, connectable. Creator meet consumer. Consumer meet creator.
A unique opportunity for everyone to become publishers
This new approach to words-on-the-page has caused a dramatic power shift and leveled the playing field for businesses and individuals alike, providing a unique opportunity for everyone to become publishers -- something businesses should wholeheartedly embrace. And not just because it's the current trend.
Building a platform of compelling and authentic content can have a slew of positive effects on your business. It can help build brand loyalty, develop thought leadership (the real kind), increase sales, create a better culture, gain valuable permission assets, and the list goes on and on.
But most importantly, becoming a publisher can provide the rare and special opportunity to develop a direct link between business and consumer. No more middleman. No more relying on media companies for coverage. Now if you want hype, you can create it yourself.
I'm not saying that entering the publishing game is easy. Creating valuable content is about more than just the act itself: it's about the strategy and development behind it. In other words, a business must understand both the how and the why of what they publish. That's when it works.
To deny such a valuable tool because it's scary and new is to overlook an entire category of innovation. What's more, it's essentially giving your competitor an open invitation to dominate the market.
So allow me to say it once again -- and this time, write it down. In the digital age, every business is in the publishing industry. And that includes yours.
· A possible solution for you...
· Plan today to spend £235 per month to get a 'View from the Top' Social Media / E Mail Marketing plan set up for your company from March / April
For as little as £235 per month you can have twelve 'View from the Top' articles working for your business in 2012/ 2013. Get started today for improved results in the second quarter of 2012. - at only £235 per month it's great value and it will improve your bottom line figures - fact!
Will Corry 01784 434 412 will@themarketingblog.co.uk Call now - your time will be very well spent
Michael Parrish DuDell writes ...
In the digital age, every business is in the publishing industry.
And you can thank technology for that.
When technology (read: the Internet) became the nucleus of our lives, it changed the DNA of many businesses. But only a handful was as violently disrupted as the publishing industry.
For over a hundred years, the publishing supply chain remained relatively static: writer creates content; publisher edits, markets and prints content; retailer distributes content. That's it. End of story. But the Internet shook everything up by streamlining the entire process and creating a new model: content creator writes, edits, markets, publishes and distributes content.
Does this system still require a platform? Yes, of course. Is it the kind of brick and mortar outfit that once stood so pervasively between creator and consumer? Absolutely not. Content in 2012 is designed to be shareable, connectable. Creator meet consumer. Consumer meet creator.
A unique opportunity for everyone to become publishers
This new approach to words-on-the-page has caused a dramatic power shift and leveled the playing field for businesses and individuals alike, providing a unique opportunity for everyone to become publishers -- something businesses should wholeheartedly embrace. And not just because it's the current trend.
Building a platform of compelling and authentic content can have a slew of positive effects on your business. It can help build brand loyalty, develop thought leadership (the real kind), increase sales, create a better culture, gain valuable permission assets, and the list goes on and on.
But most importantly, becoming a publisher can provide the rare and special opportunity to develop a direct link between business and consumer. No more middleman. No more relying on media companies for coverage. Now if you want hype, you can create it yourself.
I'm not saying that entering the publishing game is easy. Creating valuable content is about more than just the act itself: it's about the strategy and development behind it. In other words, a business must understand both the how and the why of what they publish. That's when it works.
To deny such a valuable tool because it's scary and new is to overlook an entire category of innovation. What's more, it's essentially giving your competitor an open invitation to dominate the market.
So allow me to say it once again -- and this time, write it down. In the digital age, every business is in the publishing industry. And that includes yours.
· A possible solution for you...
· Plan today to spend £235 per month to get a 'View from the Top' Social Media / E Mail Marketing plan set up for your company from March / April
For as little as £235 per month you can have twelve 'View from the Top' articles working for your business in 2012/ 2013. Get started today for improved results in the second quarter of 2012. - at only £235 per month it's great value and it will improve your bottom line figures - fact!
Will Corry 01784 434 412 will@themarketingblog.co.uk Call now - your time will be very well spent
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