|Rick Dudley , Octagon|
Interpublic Group of Companies, Inc. has announced it has acquired London-based FRUKT Communications, one of the world’s leading strategic and creative music and entertainment agencies.
Octagon is Interpublic Group’s sports and entertainment leader. The terms of the transaction were not disclosed.
“The acquisition of FRUKT further strengthens Octagon’s industry leadership in the global entertainment marketing business and strengthens its global reach,” commented Harris Diamond, CEO of Interpublic’s Constituency Management Group, which includes Octagon. “Our clients will benefit from this expanded focus to connect and engage with the passions of sports and entertainment fans across multiple platforms.”
Established in 2001, FRUKT has helped leading brands such as Coca-Cola, Southern Comfort, Diesel and Starwood Hotels build and keep on-going dialogue with consumers through their passion for music and entertainment platforms. The acquisition will allow FRUKT to fast track its international growth and diversification into broader entertainment sectors. Octagon Worldwide CEO and President, Rick Dudley, put the acquisition into perspective.
“Our ongoing investment in the entertainment and music space over the past several years has successfully resulted in Octagon offering clients a unique blend of strategy, consumer insights and creative thinking based on our successful sports formula. The FRUKT acquisition adds tremendously to Octagon’s unmatched and comprehensive entertainment marketing services and strengthens our Octagon Entertainment Group.”