Thursday, 8 March 2012

Marketing Nuggets : Eclipse Marketing, Mark Osman, Warner Bros. Consumer Products,PENNY stores,

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Eclipse Marketing has bolstered its ranks with the appointment of Mark Osman to the position of Director of Commercial Operations.

He joins from arvato where he was Head of Client Relationship/Sales for UK.  

Mark will be responsible for bringing together the four service pillars at Eclipse – CRM & Database, Digital, Insight and Multi-channel Contact Centre – to provide added value for the agency’s clients.

He will also have specific responsibilities for the Multi-channel Contact Centre. Mark will report directly into David Pickering, Chairman and Managing Director of Eclipse.
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Warner Bros. Consumer Products (WBCP) is pleased to announce that it has signed a deal with The Continuity Company Düsseldorf (TCC) that will see The Looney Tunes used in a seven week customer loyalty promotion with German retail chain PENNY.  

Kicking off from 5th March across 2,400 PENNY stores in Germany, customers will be rewarded with two free Looney Tunes collectible cards for every 15 Euros they spend in-store. There are 36 trading cards for kids to collect including 12 special cards, six diet cards, which can be used as bonus cards, and six glitter cards. 

A special ‘Totally Crazy Sports Arena’ collector’s album will also be available to buy exclusively from PENNY stores for 2.50 Euros. To communicate the positive brand values of Looney Tunes, the cards will feature the much loved Looney Tunes characters such as Bugs Bunny, Daffy Duck and friends in sporting poses with information on sports and nutrition aimed to encourage kids to lead an active and healthy lifestyle.
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