P&O Cruises MD, Carol Marlow says …The time has come to launch the new look loyalty club
The countdown is on until April 1, when P&O Cruises will launch its new loyalty scheme, the Peninsular Club, which will replace current scheme, The Portunus Club.
The new club, which will launch first on board Ventura on April 1, has six distinct tiers; Atlantic, Pacific, Mediterranean, Caribbean, Baltic and Ligurian, and significant new benefits.
Once launched on Ventura, the Peninsular Club will then be rolled out over the remainder of the fleet, launching on board Oceana on April 4, Adonia on April 9, Oriana on April 10, Aurora on April 12, Azura on April 15 and finally on board Arcadia on April 27.
Points from the previous loyalty scheme, which had three ‘tiers’ ruby, sapphire and gold, will be automatically transferred to the new P&O Cruises Peninsular Club.