 |
| Matthew Yeomans |
As P&G, Nestle and Sony have learned, deploying old-school PR methods to defuse a crisis is no longer acceptable corporate comms practice in an age where damaging “news” can break from a Twitter feed, blog post or YouTube clip.
While these social tools can sink the reputation of a slow-footed organisation, they can be used to great effect by the social-savvy company to manage its communications swiftly, openly and with greater impact for all your stakeholders in a time of crisis.
That's why we've launched our latest one-day workshop "Social Media Crisis Communications, to be held on July 12 in London. Through a series of best practice examples and interactive role-playing, we’ll show you how to effectively handle a social media crisis and use social media to help manage and lead crisis communication.
