To download the Future of Content Executive Summary from the Meltwater Group, please visit here. The full report is available here
We were very interested in the findings of Meltwater’s ‘Future of Content’ research, which looks at how companies are tackling content marketing and social media.
Despite many companies now implementing online strategies, there are some key areas for improvement, notably in measuring the impact and ROI of social media campaigns. Also, there is a big contrast when you look at how social media is handled in the UK compared to the US.
