Charles Pearson of Easy Insites says ... I have a friend who spoke with me this past weekend about a plumbing business he has just started, the starting point being a list he purchased from the owner of a previous plumbing business in the area.
After hearing about the business and the near term efforts to build a customer base, it made me think about a few relatively easy things that my friend could do to help build a successful business long term. So, I thought I would share with everyone what I sent to my friend in a follow-up email …
Collecting email addresses is key, this should occur both when calls are made to the large prospect/customer list you purchased as well as each and every time you serve a customer. If it is not collected by phone when the appointment is made, be sure to have your service technician ask for it. These email addresses can be used for marketing purposes, be sure that there is an opt-out option that is clearly stated whenever you do an email marketing blast.
