I was looking again at some of the
video recordings of last week’s debate at the
British Library in London that I went to, organized by B2B
SaaS company
Meltwater, and which addressed the topic of "
The Future of Content."
The debate and subsequent Q&A session lasted two hours – you can watch the
complete-event video as if you were there – and was a worthwhile experience listening to the keynote address from
Richard Sambrook, Edelman’s Chief Content Officer (and a former Director of Global News at the BBC) and the panel members’ commentaries ably facilitated by panel chair
Matthew Gwyther, the editor of Management Today magazine.
And a stellar panel it was comprising
Jorn Lyseggen, founder and CEO of Meltwater (at left in the video still photo);
Francis Ingham, CEO, PRCA;
David Pugh, Managing Director, NLA (centre in the photo);
Helen Dunne, Editor of CorpComms Magazine; and
Lionel Bently (right in the photo), a specialist in intellectual property law and Director of the Centre for Intellectual Property and Information Law at the University of Cambridge.
How the debate was described set a pretty high expectation level:
The Future of Content will examine who will generate content in the future, how this will change the PR, marketing and publishing industries, how individuals will consume content and how/whether content could/will be monetized going forward.
